Carnival Cruise Line debuted new ads for the “Find Your Fun Again” campaign starring Emmy-winning actor, author, and humorist Nick Offerman. The campaign is the first under the cruise line’s new brand platform, “Carnival Is Calling,” which launched on Nov. 1. Offerman serves as the face of the campaign – or more specifically, the gruff craftsman who found his grin.
“Find Your Fun Again” leverages Offerman’s sense of humor to tackle a perceived fun deficit currently in America. Raised in a family of cruisers and Carnival fans and known for his serious face and hidden sense of mischief, Offerman skillfully balances deadpan humor and playfulness. The ads were co-written with Offerman’s team of Parks and Recreation writers to make it unmistakably him.
“We believe Nick Offerman is the best person to be our ‘unlikely hero of fun.’ His signature blend of wry humor and credibility is the perfect way to deliver our message,” said Amy Martin Ziegenfuss, chief marketing officer of Carnival Cruise Line. “Nick’s personal mission, which aims to get kids off their screens and start creating projects, aligns with our vision of encouraging people to get out, reconnect, and find their fun again, with Carnival.”
Find Your Fun Again
Offerman joins a long line of Carnival celebrity spokespeople and brand ambassadors, including Shaquille O’Neal, Guy Fieri, Emeril Lagasse, Jonathan Bennett, and of course, Kathie Lee Gifford, who launched Carnival and cruising into a mass market consumer brand and lifestyle.
This campaign was made possible by Cabin, Carnival Cruise Line, Coffee & TV, EG+Team, Initiative, Meredith Jenks Photography, O Positive, Omnicom Production, and TBWA\Chiat\Day NY.
For additional information on Carnival Cruise Line and to book a cruise vacation on Carnival, call 1-800-CARNIVAL, visit www.carnival.com, or contact your favorite travel advisor or online travel site.
