MSC Group has unveiled plans to transform part of a long-unused resort in Grand Bahama into an exclusive beach destination for its cruise passengers, marking a significant expansion of its footprint in the Bahamas.
The company confirmed that its infrastructure division, CTL Maritime, has reached an agreement with the Bahamian government to acquire and redevelop a section of the Grand Lucayan Resort in Freeport.
The redevelopment will see a 20-acre portion of the former Reef Village area converted into what will be known as the MSC Beach Club, catering to guests sailing with MSC Cruises and Explora Journeys.
Construction is scheduled to begin on 12th April 2026, although this remains subject to environmental approvals and permitting.
Prime Minister Philip Davis described the deal as a pivotal step in revitalising the island’s tourism sector.
“This agreement represents a defining moment for Grand Bahamas and the future of our island,”
“The redevelopment of the Grand Lucayan Resort has long been a national priority, and this step forward speaks to our commitment to restoring Grand Bahama as a leading tourism and investment destination.”
Prime Minister Philip Davis
Cruise Lines Expand Private Destination Strategy
The move reflects a broader industry trend, with cruise operators increasingly developing private destinations to shape the onshore experience and retain more passenger spending.
MSC’s plans follow similar recent investments across the Bahamas. Royal Caribbean introduced its Royal Beach Club Paradise Island in Nassau in December 2025, offering a resort-style experience with private beaches, pools, cabanas and multiple dining venues exclusively for its guests.
Carnival Cruise Line has also strengthened its presence on Grand Bahama with the opening of Celebration Key in July 2025, a purpose-built destination designed to accommodate large numbers of cruise passengers.
Meanwhile, Norwegian Cruise Line is in the midst of a significant upgrade to Great Stirrup Cay, including the addition of new piers and expanded facilities aimed at improving access and guest capacity.
Major Port Development Also Planned
The MSC Beach Club forms part of a much larger investment strategy for Grand Bahama. According to details shared by the Bahamian government, MSC Group is planning a $450 million cruise development centred on Billy Cay, a man-made island within Freeport Harbour.
Approximately $400 million of that total will be used to construct a new cruise terminal complex. Plans include multiple berths, a welcome plaza, retail outlets, restaurants and transport infrastructure to support passenger movement.
A further $50 million has been allocated to upgrade existing harbour facilities, alongside enhancements to surrounding infrastructure.
The new port is expected to function as a multi-user facility, meaning it will not be limited to MSC ships but open to other cruise lines as well. It will also feature entertainment zones, food and beverage venues, and transport hubs designed to connect visitors with attractions across the island.
CTL Maritime President Gianluca Suprani said the investment underlines the company’s long-term commitment to the region.
“This project marks the next phase of our long-term investment strategy in The Bahamas and as a family-owned company, we take a long-term view and when we commit to projects of this nature, we do so with the intention and capability to deliver, focused on creating lasting value for Bahamian communities.”
Including the new beach club, port development and ongoing enhancements to Ocean Cay MSC Marine Reserve, MSC Group’s total investment in the Bahamas is approaching $1.5 billion. The combined projects are expected to generate more than 1,000 jobs, further reinforcing the cruise sector’s role in the country’s economy.
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