Cruise Line Adds the First Shopping Rewards Program at Sea

Azamara Cruises has partnered with Starboard to launch the first-ever shopping rewards program on cruise ships that will allow guests to earn rewards through retail purchases on their cruise.

The Azamara Shopping Rewards is a first-of-its-kind rewards program that’s designed to enhance the guest experience on Azamara sailings.

The new program enables members to earn rewards each time they make an eligible retail purchase onboard an Azamara ship.

Members can then visit the Azamara Shopping Rewards Ecommerce Marketplace to redeem their reward points for merchandise such as wine and luggage, culinary experiences, concert tickets, and travel offerings such as flights and hotels.

The collaboration reflects a shared vision among Starboard, Azamara Cruises, and ONE to create a more personalized and rewarding retail journey that drives engagement and onboard spend, while connecting travelers to meaningful experiences both at sea and ashore.

ONE leverages proprietary technology to develop and implement unique sales, marketing, and service solutions that unlock incremental value for companies, while increasing customer engagement and loyalty.

Lisa Bauer, President and CEO of Starboard, gave the following statement:

“We’re thrilled to launch the industry’s first retail rewards program with Azamara Cruises as our initial partner. A wonderful complement to the company’s Azamara Circle loyalty program, Azamara Shopping Rewards transforms onboard purchases into meaningful lifestyle and travel rewards that keep guests connected to Azamara long after their cruise ends.”

Azamara Cruises is one of the world’s leading destination-focused cruise lines with four ships in its fleet.

Starboard is one of the world’s leading vacation brands and can be found on 14 different cruise lines and 87 ships.

Starboard partners with Blue Dream, Carnival Cruise Line, Celebrity Cruises, Princess Cruises, Resorts World Cruises, Royal Caribbean, Star Cruises, TUI Cruises and Virgin Voyages.

They are also dedicated Luxury Division partners with Azamara, Crystal, Scenic Luxury Cruises & Tours, Silversea and The Ritz-Carlton Yacht Collection.