Virgin Voyages has moved swiftly to reassure guests that its relaxed approach to onboard attire remains firmly in place, following criticism aimed at Norwegian Cruise Line over new dress code restrictions in certain speciality restaurants.
In a light-hearted email to guests, the adults-only cruise line made clear that formal crackdowns on clothing choices are not on the agenda.
Poking fun at the idea of stricter policies, the brand said: “Despite extensive internal discussion, we have been unable to ban open-toed footwear from our restaurants. We have also failed on Hoodies – so they remain. Attempts to prohibit baseball caps have also failed.”
The message underlined the company’s commitment to maintaining its laid-back, come-as-you-are ethos. Virgin Voyages has long differentiated itself from more traditional operators by encouraging self-expression rather than enforcing lengthy lists of wardrobe rules.
Relaxed Approach Written Into Policy
The cruise line’s official guidance reflects that philosophy.
On its website, Virgin Voyages states: “We always want all of our Sailors to feel comfortable. We encourage you to wear more than a bathing suit if you go to a restaurant, and to kindly wear footwear when you’re inside the ship. Your style is your style. Dress Up. Dress Down. Just Dress.”
Rather than detailing prohibited items, the company simply asks that attire remains considerate of fellow guests. It also notes that for specific themed events where bolder fashion choices may be encouraged, “those bold looks stay within those specific spaces.”
The line’s popular PJ Party is one example where guests often embrace more daring outfits. While such ensembles are welcomed during the event itself, passengers are expected to change into more conventional attire when heading elsewhere around the ship.
Scarlet Night, another signature event, sees many guests dressed head to toe in red. However, participation in the theme is entirely optional.
Some passengers opt for full formalwear in shades of crimson, while others choose subtle touches such as a red T-shirt or even red socks. As the company puts it plainly: “There are no dress code rules here!”
Industry Contrast As Norwegian Tightens Rules
The reaffirmation of Virgin Voyages’ stance comes as Norwegian Cruise Line introduces tighter clothing requirements in selected speciality dining venues. The line will no longer permit items including hoodies, flip-flops and shorts in those restaurants, a move that has sparked frustration among some loyal guests (but agreement from others).
Norwegian Cruise Line has traditionally marketed itself as the “freestyle” cruise operator, promoting flexibility and fewer formalities. For some passengers, the updated dining rules appear at odds with that long-standing branding.
Stricter dress codes can also present practical challenges. Travellers flying to embarkation ports often aim to pack light, and adding outfits suitable for a single evening meal can quickly take up valuable luggage space.
When swimwear, casual resort clothing, shore excursion gear, sleepwear, themed outfits and coordinating shoes are all factored in, suitcase capacity can become a concern.
By contrast, Virgin Voyages appears content to lean into its more relaxed identity, reinforcing the message that personal style is part of the holiday experience rather than something to regulate.
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