Scenic Group is celebrating the height of summer with its Summer Black Friday Sale – now in its 3rd year – offering travelers savings of up to 40% off full fares on select Scenic Luxury Cruises & Tours and Emerald Cruises & Tours river and yacht departures.
Available for new bookings made from July 20 through August 3, 2026, the limited-time promotion applies to select 2026 and 2027 sailings across Scenic Group’s extensive global portfolio. Travelers can explore Europe’s legendary rivers, discover secluded Mediterranean and Caribbean ports by luxury yacht, or plan an extraordinary journey to some of the world’s most compelling destinations while securing substantial savings.
“Summer is often when travelers begin thinking seriously about where they want to go next, and this promotion gives them a compelling reason to turn those plans into a confirmed vacation,” said Ken Muskat, President of Scenic Group USA & LATAM. “With savings of up to 40%, guests have an exceptional opportunity to experience the personalized service, thoughtfully designed itineraries and immersive destination experiences that distinguish both Scenic and Emerald.”
“This is an opportunity to introduce travelers to the tremendous range of experiences available across the Scenic Group portfolio,” said Robert Castro, Vice President of Marketing, Scenic Group USA. “Whether someone is dreaming of sailing through Europe’s historic river valleys or discovering hidden harbors onboard an intimate luxury yacht, Summer Black Friday makes that experience even more accessible.”
Travelers booking as part of the promotion should reference offer code SUMMERBF.
Emerald Cruises & Tours
Guests can save up to 40% off full fares on select 2026 and 2027 Emerald river cruises and luxury yacht departures.
Emerald’s river journeys provide an intimate way to explore the cultural capitals, historic towns and celebrated wine regions of Europe, while its luxury yachts carry a maximum of approximately 100 to 128 guests to smaller ports, secluded coves and destinations beyond the reach of larger vessels.
Select solo offers, including complimentary single supplements on eligible departures and accommodations, may also be available. Solo inventory is capacity controlled and subject to additional restrictions.
For additional information, travelers can contact their professional travel advisor, call Emerald Cruises & Tours at 888-656-2648 or visit emerald.cruises.
