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Cruise Guests Go On Hunger Strike In Protest Against Cancelled Ports

A highly anticipated voyage to Antarctica aboard Swan Hellenic’s Diana has turned into a public relations crisis after a propulsion issue forced the ship to cancel all port calls, leaving passengers frustrated and demanding full refunds, with a small number staging a hunger strike in protest.

Swan Hellenic Hunger Strike

The 192-guest Diana, built in 2023 with an ice-resistant hull for polar expeditions, departed Cape Town, South Africa, on 13th November 2024, for a 21-day voyage to Ushuaia, Argentina.

However, on 28th November, passengers took to social media to reveal that an engine failure had resulted in the cancellation of all planned stops in Antarctica, including iconic destinations such as Elephant Island, Deception Island, and Yankee Harbour.

It’s since been confirmed by a journalist onboard that it’s a problem with a propellor bearing rather than the engine itself.

Swan Hellenic offered affected guests a 50% refund or a 65% Future Cruise Credit, a gesture CEO Andrea Zito stated exceeded the legally required 30%.

“The 3.5 days lost on the Antarctic Peninsula leg of the sailing, understandably, was considered by most guests to be a highlight of the 21-day cruise. In terms of compensation, the technical difficulties occurred on day 14. As a result, guests were offered a 50% cash refund on the price of the cruise,”

Andrea Zito

Despite this, some passengers criticised the compensation as inadequate. One guest described the experience as “a scam” on social media and revealed that a hunger strike involving a small group of passengers had begun onboard.

Another passenger noted that most guests appeared calm and had accepted the compensation, though disappointment over missing Antarctica was widely shared.

Swan Hellenic has called the hunger strike counterproductive but expressed its regret over the situation. The company assured passengers that their safety and comfort were priorities as the ship made its way to Ushuaia.

It remains unclear when Diana will reach Ushuaia or how long repairs will take to address the propulsion issue.

The disruption has raised concerns about upcoming voyages, including the Diana’s 10-day Antarctic Peninsula Odyssey scheduled to depart on 3rd December 2024, as well as two additional Antarctic sailings later in the month.

The Diana is the largest ship in Swan Hellenic’s fleet, featuring three restaurants and lounges, ocean-view and balcony cabins, and luxurious suites.

Delivered in March 2023, the 12,100-gross-ton vessel was designed specifically for polar expeditions but has now faced a significant setback in fulfilling its itineraries.

Swan Hellenic has acknowledged the frustration and disappointment of passengers missing the Antarctic portion of the cruise.

For many, the planned stops were the highlight of the voyage, and the unexpected change of itinerary has left a lasting impression. While the company continues to work toward a resolution, the incident underscores the challenges and risks of expedition cruising in remote regions.

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Cunard Study Proves That Cruises Benefit Brain Power & Mental Health

New research has confirmed what Cunard passengers have long believed: a journey across the Atlantic on board the Queen Mary 2 is more than a luxurious getaway – it’s a powerful boost for mental and emotional wellbeing.

Cunard Queen Anne Pickleball Relaxation

The study, commissioned by Cunard and conducted by the Human Understanding Agency, Walnut, has shown that just five days at sea can significantly improve cognitive abilities, memory, and problem-solving skills, while also reducing stress levels.

The pioneering neuroscience study explored the impact of Cunard’s iconic transatlantic crossing from Southampton to New York.

Biometric tools were used to monitor 40 guests from around the world, revealing remarkable changes in their cognitive and emotional states.

The findings highlighted notable improvements in several areas:

  • Memory: A 29% increase in short-term memory performance, evidenced by improved word recall.
  • Problem-solving: A staggering 125% improvement in complex logical and spatial reasoning tasks.
  • Attention: Participants showed a 14% rise in focus during visual tasks.
  • Relaxation: Guests reported feeling 158% more relaxed, with stress hormone levels dropping by 35%.

Dr Jack Lewis, a neuroscientist involved in the study, explained the connection between reduced stress and enhanced cognitive function.

“What stands out for me in this study is how neatly all the pieces fit together. The passengers’ time on the ship clearly reduced their stress levels, based on subjective and objective measures.

“The main stress hormone cortisol is well-known in the science research literature to interfere with various cognitive processes. So the boost in memory and logical reasoning capacity identified in this study is likely to be attributed to the stress-relieving impact of ocean travel. This, combined with the amazing array of stimulating activities onboard, allows the passengers’ brains to unlock their full potential,”

Dr Jack Lewis

Beyond the cognitive benefits, the study underscores Cunard’s thoughtful approach to passenger wellbeing.

Guests aboard the Queen Mary 2 enjoy a mix of enriching and rejuvenating experiences, from world-class dining and personalised wellness treatments to the Cunard Insights programme, which features expert-led lectures on diverse topics.

Combined with the ship’s serene ocean views and Cunard’s impeccable White Star Service, passengers are offered a holistic sanctuary for relaxation and renewal.

Katie McAlister, President of Cunard, reflected on the significance of these findings.

“This study reinforces what we have always believed: a Cunard voyage is so much more than a holiday. Our curated enrichment programmes, world-class dining, bespoke wellness experiences, and renowned White Star Service leave our guests feeling truly refreshed, inspired and reinvigorated,” she said.

For over 180 years, Cunard has been a pioneer in ocean travel, offering guests a unique way to escape the demands of everyday life.

This new research now adds scientific credibility to the idea that a journey with Cunard isn’t just a luxury – it’s a transformative experience for the mind, body, and soul.

Whether seeking a mental refresh or simply a serene getaway, Cunard’s transatlantic crossings offer an extraordinary way to unlock your full potential while sailing the high seas.

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Guest Banned From Residential Cruise Over Complaints Reaches Agreement To Rejoin World Cruise

A woman banned from joining residential ship Villa Vie Odyssey when it set sail on an “endless cruise” from Belfast in October is elated to finally be able to board next month.

Villa Vie Odyssey

Bonny Kelter, one of two would-be passengers whose contracts were terminated for making critical comments in a private WhatsApp group, has reached an agreement with Villa Vie Residences.

She will now join the ship in Panama City on December 17, just in time for the South America segment of its maiden three-and-a-half-year world cruise.

The initial sailing, originally planned for May, had been delayed by a series of repairs and inspections, leading to frustration among passengers who had already committed substantial sums for their new homes aboard the vessel.

Bonny, who paid over £75,000 for her cabin, was left stranded onshore when the ship finally departed in October, despite having already moved nine boxes and two suitcases onboard – including her medicines and jewellery.

“I am happy that Villa Vie Residences and I were able to resolve our issues,

“I am elated about joining the ship and beginning the fulfillment of my lifetime dream of traveling the world while living aboard a cruise ship.”

Bonny Kelter

The other woman banned over the WhatsApp messages, Jenny Phenix, remains in dispute with Villa Vie Residences, highlighting ongoing tensions among those affected by the delays.

The Odyssey represents a growing trend of residential cruise ships, where passengers purchase cabins to live aboard full-time as the vessel travels the globe.

For some, it offers a dream lifestyle of adventure and community, while for others, delays and disputes have cast a shadow over the experience.

Villa Vie Residences has not yet commented on the matter, but the controversy surrounding the bans raises questions about how companies handle customer dissatisfaction, particularly in the context of high-cost ventures like residential cruising.

With tickets often costing hundreds of thousands of pounds, maintaining positive relationships with residents is critical to the success of these floating communities.

The delayed start to the Odyssey’s journey was not the only issue to cause frustration.

Passengers had also voiced concerns about transparency around ship readiness and communication from the company.

For Bonny, though, her upcoming embarkation signals a fresh start after months of uncertainty.

The Odyssey is set to visit destinations across South America in its upcoming leg, including Colombia, Peru, and Chile, offering passengers a once-in-a-lifetime chance to explore the continent while living in the comfort of their floating homes.

As for Bonny, her much-anticipated reunion with her possessions – and her dream of endless travel – is now just weeks away.

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The World’s Most Dangerous Cruise Ports: Revealed

Ever wondered which cruise ports around the world are considered risky?

This image is a collage of three cruise ports, featuring Nassau, Roatan, and a location in Egypt. The left panel shows a bustling port with large cruise ships docked in Nassau, surrounded by urban structures. The middle panel highlights Roatan's scenic coastline with small piers and lush greenery. The right panel captures a serene view of Egypt's waterfront, with cruise ships docked against a backdrop of desert and historic architecture.

Cruising is a fantastic way to see the world, offering relaxation, adventure and the chance to experience diverse cultures. However, like any form of travel, it’s essential to be aware of potential risks at certain destinations.

Some cruise ports around the globe come with unique safety challenges, which travellers should know about in advance.

Although cruise lines do their best to minimise risks, being an informed traveller is the best way to ensure a safe and enjoyable journey.

So, I’ve taken a look at the ports that seasoned travellers consider to be the most dangerous. Not so you can avoid them, but so you can be aware and plan accordingly.

Understanding Cruise Port Safety

What makes a cruise port dangerous? Safety concerns at ports aren’t just about the logistics of docking. They often relate to external factors like local crime, political stability, environmental risks and the availability of emergency services.

Ports that are deemed risky may be located in areas with any of the following:

  • High crime rates, especially where tourists are targeted.
  • Political unrest and civil disturbances.
  • Natural disasters and environmental risks.
  • Insufficient local police or emergency services.

Cruise lines work closely with security experts to monitor conditions and adjust itineraries when necessary. But as Salvatore Grasso, a security expert, notes: “Don’t assume cruise lines will always avoid dangerous ports – profits are part of the equation too.”

With that in mind, here’s a closer look at some ports that are known for being less secure.

1. Nassau, Bahamas

This image features Nassau Cruise Port bustling with activity, showing seven cruise ships docked side by side along the pier. The turquoise waters contrast with the urban backdrop, and the port area includes various buildings, infrastructure, and recreational areas, illustrating a vibrant hub for cruise travelers.

Although it’s a favourite stop for many, Nassau does have a dark side. The US government has issued warnings about crime here, including nurders, armed robberies and assaults.

These incidents tend to happen outside the main tourist areas, so it’s important to stick to well-travelled paths.

The area around the port itself is pretty safe, as are the resorts that cruise lines will take you to. They aren’t perfect, so you should still keep your wits about you. It’s best to always leave your valuables in the safe in your stateroom, just to be sure.

2. Roatán, Honduras

This image shows the Roatan cruise port in Honduras, surrounded by lush greenery and clear blue waters. The port features a small pier extending into the sea, with colorful colonial-style buildings lining the waterfront, nestled against a backdrop of rolling hills. It portrays a tranquil and scenic tropical destination for cruise passengers.

Roatán is famous for its coral reefs and beaches, but also has a more negative reputation with reports of robberies and assaults.

Local police are often under-resourced, which limits their effectiveness in protecting tourists. If you are the victim of crime, you shouldn’t expect any kind of speedy resolution!

Staying with fellow travellers and avoiding isolated spots, especially at night, can help reduce risks.

3. Falmouth and Ocho Rios, Jamaica

This image features the Crown Princess cruise ship docked in Ocho Rios, Jamaica. The ship is surrounded by stunning turquoise waters, white sandy beaches, and lush green landscapes, creating a picturesque tropical scene. The vibrant waterfront and idyllic coastline emphasize the destination's appeal to cruise travelers.

Jamaica is famous for its stunning scenery and vibrant culture, but some areas near the ports of Falmouth and Ocho Rios can feel less secure.

Visitors often report feeling uneasy when leaving the more protected areas of the port. The aggressive nature of some local vendors can make the experience uncomfortable.

If you’re feeling harassed, just say a stern ‘no’ and walk away, making sure you stick to a crowded area. Don’t be afraid to be louder if you need to be – drawing attention can help you to be left alone.

As with most of the ports on this list, using organised tours with the cruise ship is often your best bet.

Read more: The Best & Worst Cruise Ports In Jamaica

4. Colon, Panama

This image showcases the Coral Princess cruise ship navigating through the Panama Canal. The ship is surrounded by lush greenery, rolling hills, and the iconic canal locks, highlighting the engineering marvel of this passageway. The scene captures the grandeur of the cruise experience against a backdrop of natural beauty and impressive infrastructure.

Colon is frequently mentioned as one of Panama’s more dangerous cities, with crime rates that are higher than in other popular tourist areas. Some cruise lines have even cancelled tours due to safety concerns.

If you stop here on a cruise visit, it’s best to stick with organised tours and avoid venturing off on your own. If you do want to go exploring, do so in a group. Don’t venture too far away from the main tourist areas.

5. Belize City, Belize

This image captures an aerial view of Belize City, showcasing its colorful residential rooftops and grid-like streets stretching along the coastline. The turquoise waters of the Caribbean Sea and surrounding lagoons add to the city's scenic coastal charm. The image highlights the blend of urban development and natural beauty characteristic of this Central American destination.

Belize itself offers breathtaking scenery and exciting excursions, but Belize City can be a risky place to explore solo.

Tourists are often advised to stick to organised activities, as venturing out independently can lead to encounters with crime. These may include theft, scams and even violent attacks in rare cases.

6. St. Lucia

This image captures the lush, tropical beauty of St. Lucia, featuring vibrant green hills dotted with charming homes along the coastline. The clear, tranquil waters of the Caribbean Sea frame the foreground, with rocky outcroppings adding depth to the scenic view. The landscape highlights the island's blend of natural beauty and cozy, picturesque living spaces.

Although it looks like a picture-postcard destination, St. Lucia has had a few notable safety incidents involving tourists.

In one extreme case, a group of 55 cruise passengers were robbed at gunpoint during an excursion. Although such events are rare, it’s worth taking precautions and staying aware of your surroundings. And it’s another reason to leave valuables on the ship when you explore a port.

7. Manila, Philippines

This image depicts the Port of Manila Bay in the Philippines, featuring sleek modern skyscrapers and a marina filled with yachts and boats. The calm waters of the bay beautifully reflect the cityscape and cloudy blue sky, creating a serene and urban coastal ambiance. The view highlights the vibrancy and sophistication of this bustling waterfront hub.

Manila is a bustling, vibrant city but is also known for its high crime rate, including theft and assault.

It’s particularly noted for pickpocketing, especially around the port area, where local criminals love to target unsuspecting tourists.

If you plan to explore the city, it’s best to stay with a group, stick to organised tours and be cautious with personal belongings. Don’t wear any jewellery that attracts attention, or flash the cash while you’re shopping.

8. Egypt (various ports)

This image depicts the Port of Manila Bay in the Philippines, featuring sleek modern skyscrapers and a marina filled with yachts and boats. The calm waters of the bay beautifully reflect the cityscape and cloudy blue sky, creating a serene and urban coastal ambiance. The view highlights the vibrancy and sophistication of this bustling waterfront hub.

Egypt’s ports offer access to incredible historical sites, yet ongoing political unrest has created some security concerns for tourists.

Some Nile ports, particularly on river cruises, and other popular areas may have limited medical facilities, which can be an added risk.

When visiting Egypt, it’s recommended to join well-organised, cruise-led excursions to stay in secure zones.

Staying safe in high-risk ports

Just because a cruise port is considered to be more dangerous, that doesn’t mean you must stay onboard the ship when your cruise calls there.

None of the ports featured here are guaranteed to cause you problems. Cruise lines want to be profitable, but they won’t be if they keep taking guests to places that are iconsistently unsafe!

Still, here are a few essential tips to help keep you safe when visiting high-risk cruise ports:

  • Do your research: Before heading ashore, look into the port’s safety record and review any travel advisories. Do this for all ports you will visit, whether they are highlighted on this list or not.
  • Stick to tourist areas: It’s usually safer to stay within well-trafficked zones, and avoid venturing into more secluded areas. Most areas close to the actual ports are relatively friendly. If you need to travel farther inland to reach the main ‘attractions’, don’t wander off once you get there.
  • Book organised excursions: Tours offered through your cruise line are often the safest option, as they’re vetted for security and reliability. Third-party excursions are similar, but they come with other risks. You need to verify that the excursion provider is reputable, since you don’t want to risk missing the ship on your return!
  • Be aware of your belongings: Keep valuables like jewellery and electronics out of sight. Carry minimal cash. Split your money and important documents between different locations. Your stateroom will have a safe – don’t be afraid to use it!
  • Use official transport: Avoid unlicensed taxis or buses. Stick to transport recommended by the cruise line or reputable providers.
  • Trust your instincts: If something feels off, don’t hesitate to remove yourself from the situation.

The importance of travel insurance

When visiting high-risk destinations, having comprehensive travel insurance is essential. Standard insurance provided by your cruise line may not cover all contingencies. It’s worth considering an additional policy that includes:

  • Trip cancellations or interruptions due to safety concerns.
  • Medical evacuations in case of serious illness or injury.
  • Theft protection for your personal belongings.
  • Legal assistance if you encounter trouble with local authorities.
A brochure for 'Your complete Travel Insurance Policy' on a table with travel essentials, including a map, calculator, and smartphone, emphasizing the importance of comprehensive travel insurance for cruises.

Make sure to review your policy carefully to ensure you’re covered for high-risk situations. If you don’t buy proper cruise insurance, then your policy might not be valid when you make a claim.

Cruise insurance covers you in a range of destinations. It may include other perks too, such as missed port cover for destinations that your cruise has to skip.

My Recommendation

My recommendation for cruise insurance depends on where you live.

These are trusted price comparison sites that will quickly get you lots of quotes to match your exact needs.

Misconceptions about cruise port safety

There are a few common myths about safety on cruises that should be debunked.

Myth: All cruise ports are safe because cruise lines wouldn’t stop there otherwise.

Reality: Cruise lines balance safety with profit. They may visit destinations with known risks if they are profitable enough. However, they’ll wash their hands of responsibility if something happens to you, especially if you ignored any advice they gave.

Myth: You’re always safe in tourist areas.

Reality: Tourist areas often have more security, but can still be targeted by criminals looking to exploit visitors who are unfamiliar with the area. It’s best to be vigilant, even when you think you’re in a safe space.

Myth: Crime only happens at night.

Reality: Criminals often target tourists during the day when they’re out and about exploring. Most cruise guests will only visit destinations during daytime hours, and crime does still happen!

Myth: Local police prioritise tourists.

Reality: In many risky destinations, law enforcement can be under-resourced and less focused on tourist-related crime. They can be more dismissive, especially of cruise guests who won’t be a ‘problem’ come 3pm or 4pm, when you have to board your ship again.

Cruise lines do have some obligations!

Cruise lines have a responsibility to provide passengers with a reasonable level of safety. This includes:

  • Warning passengers about known dangers in specific destinations.
  • Monitoring shore excursion providers to ensure they meet safety standards.
  • Maintaining security on board and in port areas.

However, it’s important to understand that cruise lines are not legally responsible for every incident that occurs, especially if you’re exploring independently.

So you can’t rely on a cruise line ‘making things right’ if you are a victim of a crime. That safety net does not exist.

If you are a victim while you’re ashore, you should still report it to the onboard security team. They’ll help you in whatever way they can.

But don’t expect them to be liable to replace any stolen goods, or pay for your medical treatment if you’re injured.

Private resorts – a shift in itinerary planning

As concerns over safety grow, cruise lines are increasingly investing in private islands and exclusive resorts, designed with traveller security in mind.

These private destinations provide a controlled environment, often staffed by personnel directly employed by the cruise line (although still hired locally, to support residents). This allows for a more secure and comfortable experience.

Private islands, like those operated by major cruise lines in the Bahamas and Caribbean, allow passengers to enjoy a day ashore without the potential safety issues associated with public ports.

Access is restricted to passengers and authorised personnel. Therefore, they are far less susceptible to the crime risks present in some high-traffic tourist areas.

This image offers a vibrant aerial view of Perfect Day at CocoCay, a private island resort in the Bahamas operated by Royal Caribbean. The picture shows a colorful water park featuring a large swimming pool, water slides, and ample lounging areas. A hot air balloon offers rides above the island, providing panoramic views, while a cruise ship is moored nearby, emphasizing the island's role as a cruise destination. The entire scene is set against a backdrop of the turquoise Caribbean Sea and a blue sky, creating a lively and inviting vacation atmosphere.
Perfect Day at CocoCay

Private islands and resorts also offer a range of amenities such as pristine beaches, dining options and unique excursions.

Examples include Royal Caribbean’s Perfect Day at CocoCay and Norwegian Cruise Line’s Harvest Caye. These provide an idyllic setting for swimming, dining and watersports.

Find out more about the best cruise line private islands.

This image features an aerial view of Norwegian Cruise Line's Harvest Caye, showcasing its tropical resort-style setting. The scene includes a large pool surrounded by palm trees, colorful buildings, and a white lighthouse overlooking pristine beaches and turquoise waters. The vibrant and tranquil atmosphere highlights this private island destination's appeal to cruise visitors.
Harvest Caye

Private resorts within popular cruise destinations are also growing in popularity. In some areas, cruise lines have partnered with local businesses to create exclusive beach clubs and adventure parks, which only their passengers can visit during port days.

Of course, they aren’t guaranteed to be safe. Royal Caribbean halted calls at Labadee, the private resort on Haiti, for several months due to unrest in the country. Those port visits have since resumed, but it shows that cruise lines still need to be careful even when a destination is considered ‘private’.

Final word

You know what the most dangerous ports are? The ones that cruise lines don’t visit, and likely never will.

So don’t panic if you’re on a cruise that visits one of the ports I’ve highlighted in this guide. These are the most dangerous ports among all those that cruise lines are comfortable visiting. They are NOT the most dangerous places in the world!

Use this information to plan your trip, and make sure you understand the safety guidelines for exploring the ports. Being informed and vigilant will help you to have a great time during your cruise.

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Jenni Fielding is the founder of Cruise Mummy. She has worked in the cruise industry since 2015 and has taken over 30 cruises. Now, she helps over 1 million people per month to plan their perfect cruise holidays.

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Cruise ship sailing across a calm blue ocean, the kind of long voyage a world cruise involves

Planning a World Cruise: 12 Tips, Costs and Packing (2027)

Planning a world cruise starts 18 months to two years ahead. That is when most lines open bookings, and the best cabins go first. Choose between a full voyage of roughly 100 to 180 nights or a shorter segment, then budget for the fare plus extras. Published 2028 fares start from around $15,000 per person on Cunard and run past $88,000 on all-inclusive luxury lines. Then sort out passports, visas, insurance, medication and a packing plan that covers several climates.

The 12 tips below take you through each step, with a cost table built from current published fares.

Planning a world cruise: start with the big decisions

1. Decide between a full world cruise and a segment

A full world cruise usually lasts three to four months, and some run for six months or more. Almost every line also sells segments: sections of the voyage of anything from about two weeks to a month or more, often starting or ending at a hub such as Fort Lauderdale, Los Angeles, Sydney, Singapore or Southampton. A segment is a good way to test whether you enjoy long stretches at sea before you commit to 120 nights. Some lines also let you combine two ships on one trip.

2. Choose the right line and ship for months on board

On a seven-night cruise you put up with a ship. On a world cruise, it is your home. Think about:

  • Size. Smaller ships (Viking, Oceania, Regent, Holland America’s Volendam) get into smaller ports and feel more social. Larger ships offer more variety on sea days.
  • Style. Cunard has formal evenings and a classic ocean-liner feel. Viking and Oceania are more relaxed and adults-focused. MSC and Princess offer lower fares with a more mainstream atmosphere.
  • What is included. On luxury lines the fare can cover flights, drinks, Wi-Fi, gratuities, laundry and excursions. On mainstream lines these may be extra or part of a package.

3. Check the itinerary for sea days and seasons

Count the sea days. Long ocean crossings can mean five to seven days in a row without a port. Check which hemisphere you will be in each month too. A January departure usually means summer in Australia and South America but winter in Europe at the end of the trip.

What does a world cruise cost?

The world cruise cost varies more than almost any other kind of cruise. Here are published starting fares for recent and upcoming voyages. They are lead-in prices per person, usually based on two sharing the cheapest cabin, so check current pricing with the line or your travel agent.

Line and ship Voyage Length Starting fare per person Roughly per night
Cunard, Queen Anne 2028 World Voyage from Southampton 111 nights About $15,700 About $140
MSC, MSC Magnifica 2028 World Cruise from the Mediterranean 115 nights About $19,700 About $170
Princess, Coral Princess 2028 World Cruise 115 days About $29,400 About $255
Holland America, Volendam 2028 Grand World Voyage, Fort Lauderdale round trip 129 days About $30,000 About $235
Oceania, Aurelia 2028 world cruise, Miami to New York 181 days About $58,300 About $320
Viking, Viking Vesta 2027-28 World Cruise, Fort Lauderdale to London 142 days From $65,999 About $465
Regent Seven Seas, Seven Seas Splendor 2028 World Cruise, Pacific loop 133 nights From $88,499 About $665

Fares at the top end often include business-class flights, drinks, gratuities, Wi-Fi and laundry, so the gap shrinks once you add those costs to a cheaper fare. Viking’s world cruise fare, for example, includes business-class air from listed gateways, gratuities, a beverage package and one excursion per port. Regent’s 2028 fare includes excursions, drinks, Wi-Fi, gratuities and unlimited valet laundry.

For context, Royal Caribbean’s 274-night Ultimate World Cruise on Serenade of the Seas, which sailed from December 2023 to September 2024, launched with interior cabins listed at $60,999 per person. Royal Caribbean has not announced a follow-up voyage at the time of writing.

How much does a world cruise cost all in?

As a rough guide, a full world cruise costs from about $15,000 to $20,000 per person on the cheapest mainstream fares. Mid-range lines start at $30,000 to $60,000, and luxury voyages start at $65,000 to over $100,000. Balcony cabins and suites can cost two to five times the lead-in fare. Solo travellers usually pay a single supplement, although some lines offer reduced supplements on world cruises. Our complete solo cruise guide explains how to find them.

4. Book early, but watch for perks

Booking 12 to 18 months ahead is the usual advice. Lines often reward early bookers. For example, Holland America is offering early-booking benefits on its 2028 Grand World Voyage until 14 June 2027. Launch offers can include onboard credit, airfare, excursion credit or a reduced deposit. Ask whether the fare can be repriced if a better promotion appears before final payment. MSC opened bookings for its 2029 world cruise in October 2026. Read our story on MSC’s 119-night world cruise for 2029 for the details.

Passport and travel documents on a world map, ready for a long voyage
Check passport validity and visa rules early for every country on the route. Photo: DΛVΞ GΛRCIΛ on Pexels

Paperwork, health and insurance

5. Sort out passports and visas early

Your passport usually needs to be valid for at least six months after the cruise ends, with plenty of blank pages for stamps. A world cruise can call in 20 to 30 countries, and some require visas or electronic travel authorisations for US citizens. Examples include Australia’s ETA, and visas for countries such as India or China, depending on the route and the rules in force when you sail. Many lines run a visa service or offer help (Viking includes visa service, with restrictions, and Regent gives shipboard credit towards visa costs). Still, you are responsible for having the right documents. Check each country’s official government website, because the rules change.

6. Plan your health and medication supplies

  • See your doctor and dentist several months before sailing, and ask a travel clinic about vaccinations for the regions you will visit.
  • Take enough prescription medication for the whole voyage plus a buffer of a few weeks. Pharmacies abroad may not stock your brand, and the ship’s medical centre has limited supplies.
  • Your insurer or doctor may be able to arrange an advance supply. Carry medicines in their original packaging with a copy of each prescription and a letter from your doctor.
  • Remember that onboard medical care is charged at private rates.

7. Buy insurance that matches the trip

Standard annual travel policies often cap trip length at 30 to 90 days. You need a policy that covers the full voyage, every region you visit, medical evacuation and the full non-refundable cost if you cancel. Declare any pre-existing conditions. Buy it when you pay your deposit, so cancellation cover starts straight away.

8. Organise life at home

Set up mail forwarding or ask a friend to check your post, put bills on autopay and tell your bank and card providers about your travel. Leave copies of your passport, itinerary and the ship’s contact details with someone you trust, and make sure your will and powers of attorney are up to date.

Open suitcase packed with neatly folded clothes for warm and cool weather
Packing for a world cruise means planning for several climates and formal nights. Photo: SHVETS production on Pexels

World cruise packing list and life on board

9. Pack for several climates, not for four months

Packing for a world cruise is about layers and laundry, not quantity. A good world cruise packing list includes:

  • Lightweight clothes for tropical heat, plus a fleece, a waterproof jacket and warm layers for cooler ports and windy decks.
  • Outfits for formal or dressy evenings. Cunard world voyages have several gala nights, while lines such as Viking are much more casual.
  • Comfortable walking shoes, sandals and one pair of smart shoes.
  • Modest clothing to cover shoulders and knees at religious sites.
  • A small first aid kit, sunscreen, insect repellent and travel adaptors.
  • A daypack, refillable water bottle and copies of documents.

Some lines, Viking among them, offer luggage shipping to the ship on world cruises, which makes packing much easier. Before you pack, check the list of items most commonly confiscated at cruise ports so that irons, extension cords and similar things don’t get taken off you at the terminal.

10. Make a laundry plan

Laundry matters more than wardrobe size. Find out whether your line has free self-service launderettes, includes laundry in the fare (Regent’s 2028 world cruise includes unlimited valet laundry), sells laundry packages, or offers discounts. MSC, for example, is giving 30% off laundry on its 2029 world cruise. If you plan for a weekly wash, two weeks of clothes is usually enough.

11. Budget for extras and staying connected

Even on a well-priced fare, extras add up over four months. Budget for:

  • Shore excursions. Ship tours can cost $100 to $300 or more each, and overland trips cost much more.
  • Drinks, gratuities and Wi-Fi if they are not included. Daily gratuities alone add up to well over $1,000 per person on a 120-night voyage.
  • Visas, flights, hotels before and after the cruise, and travel insurance.
  • Phone and data. Ship Wi-Fi can be slow in remote waters. An eSIM or roaming plan helps in port.

12. Plan ahead to avoid cabin fever

Months at sea suit most people who choose a world cruise, but the novelty can wear off. Build a routine: classes, lectures, the gym, a book club or a project such as learning a language. Mix ship tours with independent days ashore, plan a few special experiences to look forward to, and don’t be afraid to skip a port and enjoy a quiet ship. If you are unsure, start with a 30 to 40 night segment.

World cruise tips: final checklist

  1. Pick full voyage or segment and shortlist two or three lines.
  2. Compare fares per night and what is included, not just the headline price.
  3. Book 12 to 24 months ahead and take out insurance with the deposit.
  4. Check passport validity and every visa requirement.
  5. Arrange medication, health checks and home admin.
  6. Pack layers, plan laundry and leave room for souvenirs.

On a voyage this long, our guide on how to avoid cruise weight gain is worth reading for practical ways to enjoy the food and stay active.

FAQs

What is the average cost of a world cruise?

Published starting fares for 2028 world cruises range from about $15,700 per person on Cunard and $19,700 on MSC to around $30,000 on Princess and Holland America. Luxury lines such as Viking and Regent cost $66,000 to $88,000 and up. Balconies and suites cost much more.

How much would a 4 month world cruise cost?

A four-month world cruise of around 110 to 130 nights costs from about $15,000 to $30,000 per person in an inside or ocean-view cabin on mainstream lines. Luxury all-inclusive fares start at around $65,000 to $90,000. Add extras such as excursions, visas and insurance.

How far in advance should you book a world cruise?

Most world cruises open for booking about 18 months to two years ahead. Booking 12 to 18 months in advance gives you the best choice of cabins and early-booking perks.

Can you do just part of a world cruise?

Yes. Most lines sell segments of their world cruises, often two to six weeks long, starting and ending in major ports. It is a good way to try long-voyage cruising before booking the full trip.

What should I pack for a world cruise?

Pack layers for hot and cool climates, outfits for formal nights, comfortable walking shoes, modest clothing for religious sites, enough prescription medication for the whole trip, and about two weeks of clothes if you plan to do laundry weekly.

Luxury suite with a seating area and balcony, illustrating the extra space behind P&O suite benefits

P&O Suite Benefits 2026: What Each Suite Type Includes and Is It Worth It?

P&O suite benefits are only available in the full Suites, Family Suites and Penthouses. That means a butler, breakfast in a suite-only restaurant, free room service, daily canapés, a coffee machine, and priority boarding, tendering and disembarkation. Mini-suites and the Conservatory Mini-suites on Iona and Arvia cost less and come with a smaller set of extras: champagne and chocolates, White Company toiletries and priority check-in from Southampton. Whether an upgrade is worth it depends on which of those extras you would actually use.

This guide sets out what each type of P&O suite includes in 2026, which ships have which suites, and what the coming fleet changes mean for suite fans. It ends with a straight answer on value.

P&O Cruises suite types by ship

P&O uses the word “suite” for several kinds of cabin, and that causes confusion. The brochure lists Mini-suites and Conservatory Mini-suites under suites, but only the full Suite grades get the full benefits package. Here is how the types break down across the fleet:

  • Suites (B grades): on every ship: Arvia, Iona, Britannia, Azura, Ventura, Aurora and Arcadia. They have a separate lounge area, a larger bathroom with a whirlpool bath, and the full benefits package.
  • Penthouse Suites: only on Aurora, Azura and Ventura. They are the largest suites on those ships.
  • Family Suites: on Azura and Ventura. They have the space and sofa beds that families need, plus suite benefits.
  • Family Sea View Suites: on Iona and Arvia. These are very roomy suites at the front of the ship. They have big windows instead of a private balcony.
  • Mini-suites: on most of the ships that don’t have Conservatory Mini-suites. Check your ship’s deck plan to confirm. They are larger than a standard balcony cabin and come with a few extras, but no butler or suite-only restaurant.
  • Conservatory Mini-suites: only on Iona and Arvia (grades CV, CW, CY and CZ on Decks 8 and 9). The balcony is replaced by an enclosed, glass-walled conservatory with floor-to-ceiling doors.

Layouts vary between ships, and so do the exact grade codes. Check the deck plan for your sailing before you book. If you are weighing up grades, our guide to the difference between a suite, mini-suite and balcony cabin covers the general trade-offs.

What full P&O suite benefits include

P&O’s own site promotes “personalised butler service” and “luxurious amenities” for Suite guests. Recent guest guides from 2025 and 2026 give the detail. The package is broadly the same across the fleet, with small differences between ships.

Before you board

  • Priority check-in at Southampton, usually at a dedicated desk.
  • Access to a separate hospitality lounge at the terminal. Recent reports say complimentary refreshments there have not come back since the pandemic, so think of it as a quieter place to wait rather than a bar.
  • Priority boarding, alongside top-tier Peninsular Club members.

In your suite

  • Champagne on ice and chocolates on arrival.
  • Fresh fruit, which you can now tailor with a preference card.
  • Canapés delivered to your suite.
  • A Nespresso-style coffee machine, with pods restocked daily, as well as the usual kettle.
  • White Company toiletries and a gift set, bathrobes and slippers, and a pillow menu.
  • A larger bathroom, normally with a whirlpool bath and a separate shower.
  • Extras such as binoculars and an atlas for days at sea.

Around the ship

  • Butler service. Your butler can unpack and pack, book speciality dining and spa treatments, and arrange in-suite drinks or meals.
  • Breakfast in a suite-only venue. On most of the fleet this is the Epicurean restaurant, which serves a calm, waiter-served breakfast instead of the busy buffet.
  • Included room service, including dishes from the main restaurant menu. Room service carries charges in standard cabins.
  • A welcome reception or lunch on embarkation day. On Iona and Arvia it has been a buffet lunch in the main restaurant. On Britannia, Azura and Ventura it has been a plated lunch.
  • Priority tender tickets at tender ports, and priority disembarkation at the end of the cruise.

Drinks beyond the arrival champagne are not included in a standard Suite fare. If you want unlimited drinks, you will need a drinks package or to pay as you go, just like other guests.

P&O mini-suite benefits (including Conservatory Mini-suites)

P&O’s official list of mini-suite benefits is shorter. Both Mini-suites and Conservatory Mini-suites include:

  • Champagne and chocolates on arrival.
  • White Company toiletries and a pillow menu.
  • Priority check-in and boarding, but only from Southampton.
  • A furnished balcony, or the enclosed conservatory on Iona and Arvia.
  • The standard features of any balcony cabin: daily steward service, tea and coffee making facilities, a TV and a safe.

Standard Mini-suites also get a spacious dressing area and, in most cases, a full-size whirlpool bath. P&O notes that some exceptions apply. Conservatory Mini-suites usually have a shower instead. Neither type comes with a butler, Epicurean breakfast, free room service or priority disembarkation.

Conservatory Mini-suites on Iona and Arvia have one extra perk. Guests in them have been invited to the embarkation-day welcome lunch with full Suite guests. The conservatory is extra living space, not a bedroom, so it cannot be used as somewhere for children to sleep. For help choosing a good one, see our best and worst cabins on Arvia.

P&O suite benefits compared: table by suite type

This table summarises what each grade typically includes in 2026. Benefits can change, and some vary by ship and departure port, so check the details on your booking confirmation.

Benefit Conservatory Mini-suite Mini-suite Suite / Family Suite / Family Sea View Suite Penthouse
Ships Iona, Arvia Most other ships All ships (Family Suites: Azura, Ventura; Family Sea View: Iona, Arvia) Aurora, Azura, Ventura
Champagne and chocolates on arrival Yes Yes Yes Yes
White Company toiletries Yes Yes Yes, plus gift set Yes, plus gift set
Priority check-in and boarding Yes (Southampton) Yes (Southampton) Yes Yes
Terminal hospitality lounge No No Yes Yes
Butler service No No Yes Yes
Suite-only breakfast restaurant No No Yes Yes
Included room service No No Yes Yes
Daily canapés No No Yes Yes
Coffee machine No (kettle only) No (kettle only) Yes Yes
Whirlpool bath Usually no Usually yes Yes (Family Sea View Suites have a shower only) Yes
Priority tenders and disembarkation No No Yes Yes
Welcome reception or lunch Yes (Iona, Arvia) No Yes Yes

Penthouses get the same benefits as Suites, in a bigger space with a larger balcony. P&O does not publish a separate, higher tier of perks for them.

Two glasses of champagne ready for a celebration
Suite guests are welcomed with bubbly on arrival. Photo: Bent Vermeiren on Pexels

Suites, fares and the Peninsular Club

Suite benefits come with the cabin, not the fare. Your fare type controls the booking terms. A Select Price fare lets you pick your exact suite number, gives first priority for dining times and upgrades, and adds a choice of onboard spend, Southampton parking or coach transfers on cruises of 7 nights or more. Early Saver and Saver fares are cheaper, but on those the suite number is allocated for you. With suites, the exact location matters, for example glass versus steel-fronted balconies, or forward versus aft, so Select Price is often worth the extra money.

If you already hold a high Peninsular Club tier, you may already get some of the “before you board” perks, such as priority boarding and the welcome reception. That makes the upgrade worth a little less to you, unless you want the butler, the breakfast venue and the space.

Spacious luxury suite with a separate sofa lounge area and large windows
A separate lounge area is one of the main differences between a full suite and a mini-suite. Photo: cottonbro studio on Pexels

Fleet changes: Arcadia leaves, Queen Anne arrives

Carnival Corporation announced a fleet swap in October 2026 that matters if you want a suite on a smaller, adults-only or more traditional P&O ship:

  • Arcadia will complete a farewell season with P&O, ending in August 2029, and then move to Holland America Line. Arcadia suites can still be booked for the next few seasons. If you have a favourite, plan accordingly.
  • Cunard’s Queen Anne will complete her 2028-29 world voyage for Cunard and then be refitted and renamed. She is due to enter service with P&O Cruises in May 2029. P&O has described her as introducing a new class of ship to the fleet.

Queen Anne currently has Cunard’s Grills suites. P&O has not yet said how her suites will be laid out, named or packaged after the refit, so treat any claims about her future P&O suite perks with caution until P&O publishes them. Read more in our news piece on Queen Anne heading to P&O and Arcadia moving to Holland America.

Is a P&O suite worth it?

A full P&O suite often costs a lot more than a standard balcony on the same sailing, sometimes around double. The gap varies widely by ship, season and promotion, so compare prices on your exact dates. Whether it pays off depends on how you cruise:

  1. Price up the perks you would use. Free room service, a coffee machine and a quiet breakfast every day can be worth a lot on a 14-night or longer cruise. On a 3- or 4-night break, you have little time to use them.
  2. Value the space. On longer cruises, a separate lounge and a bath can matter more than any freebie. This is the main reason many repeat guests book suites.
  3. Look at the ship. On the big ships, Iona and Arvia, priority boarding, priority disembarkation and the calm Epicurean breakfast help you avoid the crowds, and that is valuable.
  4. Consider a mini-suite as a middle option. If you mainly want more room and a better bathroom, a Mini-suite gives you that for less. Just do not expect the butler or the suite restaurant.
  5. Know what is not included. Drinks packages, speciality dining dinners and excursions are still extra.

Our view: a full P&O suite is good value on a longer cruise, a big ship or a special occasion, when you will use the butler, the breakfast venue and the extra space every day. For short breaks, a well-placed balcony or mini-suite on a Select Price fare is usually the smarter spend. Keep an eye on cruise deals for 2027, because suite promotions with onboard spend can narrow the gap.

FAQs

Do P&O mini-suites get suite benefits?

Only partly. Mini-suites and Conservatory Mini-suites get champagne and chocolates on arrival, White Company toiletries, a pillow menu and priority check-in and boarding from Southampton. They do not get a butler, the suite-only breakfast restaurant, free room service or priority disembarkation.

Do P&O suites include drinks?

No. Suites include champagne on arrival and canapés, but other drinks are charged as normal unless you buy a drinks package.

Which P&O ships have Penthouse Suites?

Penthouse Suites are on Aurora, Azura and Ventura. Iona and Arvia have Suites and Family Sea View Suites but no Penthouses.

Do P&O suite guests get priority disembarkation?

Yes. Full Suite guests get priority disembarkation at the end of the cruise and priority tender tickets at tender ports. Mini-suite guests do not.

Is breakfast included for P&O suite guests?

Yes. Suite guests can have a waiter-served breakfast in a suite-only venue, usually the Epicurean restaurant, as well as included room service.

Untitled-design-53.jpg

Coast Guard Airlifts Stroke Patient From Holland America’s Zaandam Near Hawaii

A medical emergency aboard Holland America Line’s Zaandam cut short a cruise vacation for one guest when the US Coast Guard evacuated him for urgent care on 26th November, 2024.

Zaandam airlift rescue
Image credit: US Coast Guard

The 32-year-old man, showing signs of a stroke, was assessed by the ship’s senior doctor, who notified the Coast Guard’s Joint Rescue Coordination Center in Honolulu at about 10 am the previous day.

The ship was approximately 330 miles northeast of Oahu when the call was made.

After consulting with a flight surgeon, Coast Guard crews initiated a medevac. An MH-65 Dolphin helicopter and an HC-130 Hercules aircraft were dispatched from Coast Guard Air Station Barbers Point.

At around 3:15 am, the helicopter reached Zaandam, then sailing about 50 miles east of Kaneohe, Oahu. The guest, accompanied by a cruise ship nurse, was hoisted aboard the helicopter and transported to Queen’s Medical Center in Honolulu.

The guest’s identity was not disclosed, but he was reported to be in stable condition following his hospitalisation.

The 1,432-guest Zaandam, which departed San Diego on November 19, 2024, was on a 28-day Circle Hawaii & Mexican Riviera/Sea of Cortez itinerary. The medical emergency occurred after the ship’s first port call in Honolulu.

Despite the incident, the Zaandam continued her schedule, which includes stops in Maui, the Big Island of Hawaii, and several Mexican Riviera ports such as Cabo San Lucas, Puerto Vallarta, and Mazatlán.

This was the second Coast Guard evacuation in Hawaiian waters in recent weeks.

In October 2024, a 63-year-old guest aboard Princess Cruises’ Grand Princess was airlifted near the Big Island for severe abdominal pain. Days later, a 71-year-old guest aboard Carnival’s Carnival Jubilee was evacuated near Galveston, Texas.

Holland America Line’s Zaandam, launched in 2000, is part of the Rotterdam class.

Homeported in San Diego through early 2026, the ship offers a range of itineraries, including Alaska cruises in summer 2025 and a 56-night South Pacific voyage before resuming Hawaii and Mexico sailings.

The Coast Guard’s swift response highlights the importance of emergency preparedness on cruise ships, ensuring guest safety even far from port.

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Carnival Corporation Lines Fail, Hurtigruten Tops Rankings

The 2024 Cruise Ship Report Card, released by Friends of the Earth, shows troubling results for the cruise industry’s environmental efforts. Five cruise lines owned by Carnival Corporation received failing grades, while eight others scored D’s.

Carnival Corp Lines Fail Environmental Report

The report, which assessed 21 major cruise lines, awarded its highest grade of B+ to Hurtigruten and Hurtigruten Expeditions, recognising their efforts toward sustainability.

The evaluation examined four environmental factors: sewage treatment, water quality and scrubber use, air pollution reduction, and transparency about environmental practices.

Transparency significantly impacted ratings, with cruise lines fully disclosing their environmental practices receiving A’s in this category.

Those that withheld information, including all Carnival Corporation brands, were given F’s for transparency.

Friends of the Earth noted that the cruise industry generates approximately 1.5 gigatons of toxic exhaust gas scrubber wastewater each year, highlighting the environmental impact of cruising.

The top-performing cruise lines included Hurtigruten, Disney Cruise Line, Regent Seven Seas Cruises, and Viking.

Image credit: Friends of the Earth

Hurtigruten, based in Norway, earned A’s for air pollution reduction and is designing the world’s first net-zero cruise ship, Sea Zero.

“Comprehensive evaluations like this are essential for holding our industry accountable, and we are proud to be recognized as the top-ranked operator...

“We don’t claim perfection, but progress.”

Hurtigruten CEO Hedda Felin

Carnival Corporation brands, including Carnival Cruise Line, Holland America, P&O Cruises, Princess Cruises, and Costa Cruises, ranked poorly across all categories.

Notably, Costa Cruises and P&O Cruises received F’s in three categories and D’s in the fourth, resulting in overall F ratings.

Carnival Cruise Line scored an F in water quality and transparency, a D- in sewage treatment, and a D in air pollution, contributing to its failing grade.

The highest grade among Carnival’s brands was a C- for P&O Australia.

Despite the poor grades, many cruise lines are working to address environmental concerns.

Carnival Corporation has introduced liquefied natural gas (LNG) on some ships to reduce sulphur dioxide and particulate emissions, though Friends of the Earth criticises LNG as a “greenwashing” fuel that still harms the environment.

Some companies, including Carnival and Royal Caribbean, have installed advanced air quality systems to reduce ship exhaust pollution.

Many fleets, such as Norwegian Cruise Line and Royal Caribbean, are also using advanced waste treatment systems, implementing recycling programmes, and adopting shore power capabilities to minimise emissions while docked.

AIDA Cruises, part of Carnival Corporation, reported a record 1,400 hours of shore power use across 45 European ports in June 2024, showcasing progress in this area.

Friends of the Earth’s annual Cruise Ship Report Card, which began in 2009, evaluates the environmental performance of the cruise industry.

This year’s report assessed 21 cruise lines and 243 ships, providing a critical look at their sustainability practices.

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Upside Down Pineapples BANNED (And Then Unbanned?) From Carnival Cruise Ships

Carnival’s Brand Ambassador John Heald has confirmed that upside-down pineapples are no longer permitted on Carnival ships as a door decoration, and would be removed if seen – but has then since deleted his statement.

Carnival bans upside down pineapple

John had shared a typical Facebook post on his popular page, which featured a question from a single cruiser who wanted help meeting other singles while they sailed.

In the comments, one person made a joke about an upside pineapple doing the trick, and John responded with confirmation that those are no longer allowed on Carnival ships:

"Thank you for mentioning that, those are definitely no longer allowed on the ships and they will be removed from any cabin door. Thank you for reminding me to mention that. Hope all is well"

However, just a few hours after posting this comment, John deleted it, leaving uncertainty over whether the pineapples would actually be banned.

Upside-down pineapples have long been a sign that someone is into the swinging lifestyle, and have been known to be used by swingers on cruise ships to identify each other.

The fact that Carnival still allows other door decorations, but has potentially chosen to ban upside-down pineapples specifically, shows that the cruise line is trying to discourage this behaviour on ships, or at least discourage it being advertised.

After all, the upside-down pineapple symbol is becoming more widely recognised now, and it may be that the cruise line just doesn’t want it to be really obvious that it’s happening.

No word on whether flamingoes – another symbol that is sometimes used to imply swinging – are also banned. Or not.

Of course, the pineapple is not universally known as a swinging icon either, and some people may just like to use pineapples to represent a tropical getaway.

I imagine there will be some very awkward conversations between those innocent guests and the onboard crew when the passengers go to ask why their decorations have been removed!

The decision by Carnival to ban upside-down pineapples as door decorations highlights a growing trend among cruise lines to manage the cultural signals and behaviours that can arise in the unique environment of a cruise ship.

Cruises are often viewed as spaces for relaxation, fun, and meeting new people, but they also bring together diverse groups with different social norms and expectations.

As symbols like the upside-down pineapple become more widely recognized, cruise lines are likely keen to strike a balance between maintaining a welcoming atmosphere for all passengers and managing activities that could lead to misunderstandings or complaints.

Swinging culture, while not inherently problematic, is a topic that can make some guests uncomfortable, particularly in family-friendly environments.

Cruise lines, including Carnival, have historically maintained policies to ensure their ships remain spaces where guests of all backgrounds feel at ease. This includes managing behaviours or symbols that might be misinterpreted or offensive to some passengers.

This isn’t the first time cruise lines have had to navigate the fine line between self-expression and the comfort of others. For instance, other cruise lines have occasionally updated policies on everything from guest attire to onboard conduct in response to shifting social norms.

The increased visibility of niche communities and their signals, partly driven by social media, has made these symbols more accessible to the general public, which may be prompting businesses like Carnival to take pre-emptive action.

Additionally, the removal of specific symbols like the upside-down pineapple could spark a conversation about where the line should be drawn.

Some may view this move as a necessary step to preserve the cruise experience for the majority, while others might argue that it borders on overreach, particularly if the symbol isn’t universally understood.

What do you think?

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Princess Cruises Launches New Ad Campaign Featuring Hannah Waddingham

Princess Cruises has unveiled a new global advertising campaign titled “Love Boat by Hannah,” starring Emmy-winning actress and musical theatre star Hannah Waddingham, best known for her role in Ted Lasso.

Princess Cruises Hannah Waddingham

The campaign reimagines the iconic theme song from the classic TV series The Love Boat, with Waddingham adding her own modern twist.

The ads, directed by Dave Laden of Hungry Man and created in collaboration with Princess Cruises’ agency of record, Terri & Sandy, showcase Waddingham’s rendition of the theme song, recorded at the legendary Criteria Recording Studios in Miami.

“Waddingham brings something truly special to one of the most recognizable theme songs in television history and the Princess Cruises brand anthem,”

John Padgett, president of Princess Cruises.

The campaign features 60-, 30-, 15-, and 6-second spots, which will air across the U.S., U.K., Canada, and Australia.

The flagship 60-second commercial will also play in cinemas before major blockbusters like Wicked and Gladiator 2.

Princess Cruises designed the campaign to resonate with a variety of travellers, from seasoned cruisers to first-time adventurers.

Key target audiences include digitally savvy adults, active seniors, families with teenagers, and multi-generational groups. Which, of course, seems to cover quite the range of people!

Hannah Waddingham and Princess Cruises

Earlier this year, Waddingham was named Godmother of the Sun Princess, cementing her connection to the cruise line.

Her charismatic presence and musical talents bring new life to the Love Boat theme, which continues to serve as the anthem for Princess Cruises.

This campaign not only celebrates the brand’s legacy but also showcases its commitment to innovation and reaching new audiences, blending timeless elegance with a fresh, modern voice.

It also utilises one of the world’s top TV and stage stars right now, with Waddingham’s popularity having never been higher.

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