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15 Cruise Money Tricks That Feel Like Cheating (But Are Totally Allowed)


Planning a cruise is one of those things that makes you feel like a kid before Christmas. You’ve got that shiny new itinerary, you’re daydreaming about turquoise water and soft-serve machines that almost never close – and then the credit card statement hits.

Independence of the Seas money cruise hacks

Cruises can absolutely be brilliant value, but once you add drinks, excursions, tips and “just one more spa treatment”, the costs build up faster than a buffet queue on embarkation day.

So, from one sea-obsessed traveller to another, here are fifteen tried-and-tested cruise hacks to keep your budget shipshape without missing out on any of the fun.

1. Book early… or ridiculously late

The biggest savings usually sit at either end of the calendar.

Cruise lines love rewarding the super-organised – book as soon as new itineraries drop (sometimes a year and a half in advance) and you’ll often lock in lower fares, plus the pick of cabins. If you’ve got your heart set on a certain ship or sailing, this is the way to go.

This image shows a woman from behind, seated on a colorful beach chair, using a laptop with a screen displaying a travel booking interface for destination, arrival, and departure options. She's on a sandy beach, symbolizing the ease of planning vacations even while enjoying a relaxed beach setting. The setup underscores the convenience of modern digital tools that enable holiday planning from any location.

And I would always recommend bigger families booking ASAP, because you’ll typically get the best price by booking a family cabin instead of two connecting cabins – and those family staterooms are always the first to sell out.

At the other end of the scale, the “I’ll-pack-when-I-get-there” crowd can win big too. When a ship’s about to sail and still has empty rooms, lines will often drop prices dramatically rather than leave them unsold.

If you’re flexible with dates and can jet off at short notice, you can nab a luxury sailing for the price of an inside cabin. It’s not for planners, because we’re talking about booking a cruise with just a few days’ notice, but it’s a thrill when it works.

Suggested read: 5 Smart Tips for Booking a Last-Minute Cruise Without Paying Over the Odds

2. Join Facebook cruise groups

It sounds almost too simple, but this trick genuinely saves hundreds.

Search Facebook for your chosen ship and you will usually find a list of groups you can join, some of which are just fan pages for the ship, while others might be tailored towards a specific sailing.

Inside these groups, travel agents often share group rates or exclusive packages you won’t find on the cruise line’s website.

Me om Facebook on a cruise

These aren’t dodgy deals; agents get bulk pricing from cruise lines and sometimes throw in extras from their own commission – onboard credit, wine, priority boarding.

Just make sure the agent’s legit: ask the group for recommendations, or check reviews before booking.

Don’t book with someone you can’t get good information on, because scams or even just over-priced bookings as possible.

But there are plenty of good, honest travel agents populating these groups who have a mission to sell cabins, and who could help you get a great value deal.

3. Use cruise comparison tools

If you’re more of a “DIY holiday researcher”, cruise search engines are your best mate. Websites like Cruise Critic, and (for UK readers) World of Cruising let you filter by destination, date, ship, cabin type, and more.

The best part? You’ll spot flash sales that last only a day or two – sometimes even before the official site updates.

Or better yet, if you sign up to my email newsletter, I can save you the work. Every week I send out the best deals that I’ve found when I’m checking all the cruise comparison websites.

So you’re getting the best prices, but I’m the one doing all the searching for you.

4. Pick the right cabin for you

If you’re new to cruising, you need to make sure you understand the different cabin options, as booking the wrong one could be a costly mistake:

  • Inside cabins: No windows, no natural light, cheapest option. Great if you love a good nap and don’t care about views. They’re also the smallest rooms on the ship though, so don’t book them if you like a lot of space.
  • Oceanview cabins: Same as inside but with a window. Perfect compromise if you like to see daylight but don’t need outdoor space. Are often similar in size to an Inside cabin, but sometimes they’re a bit bigger too.
  • Balcony cabins: The sweet spot for most cruisers – private outdoor space, sea breeze, and morning coffee with a view. Typically the inside part of the stateroom is similar in size to an Inside or Ocean View, and the balcony counts as your additional space.
  • Suites: The dream. Think butlers, priority embarkation, and fancy bathrobes. Lovely, yes, but often double or triple the price of a balcony cabin.
Disney Wish balcony stateroom

That’s a really broad overview, but it works as a starting point. Depending on the ship you might have all kids of sub-categories, like studio rooms with smaller beds for single travellers, or “Spacious” versions of rooms that are much bigger, with a higher price tag.

And even within suites there can be loads of different options. A Junior Suite is going to cost a fraction of the price of an Owner’s Suite, but will also come with a much smaller list of perks.

My advice? Spend your money where it matters most to you. If you’ll barely be in your room, go inside. If your idea of heaven is sunrise on your own balcony, splash a bit.

Suggested read: Why OCEANVIEW Is My Favourite Cabin Type (Better Than A Balcony!)

I always say I would prefer to book two cruises in an Inside cabin instead of one in a lower-end suite.

But if you think you’d hate an Inside cabin, then paying extra to get an upgraded room is going to be more valuable to you.

5. Try your luck with upgrade bidding

Upgrade programmes are one of cruising’s best-kept secrets, unless you’re someone who regularly sails and who often takes advantage of these.

After you’ve booked, keep an eye on your emails – many lines invite you to bid for a better cabin. You name your price (say, £300 extra for a balcony), and if the offer’s accepted, you get the room.

Royal Caribbean Upgrade

Of course, it is far from guaranteed, and you might not get all the perks of that higher category, but it’s an affordable way to level up your trip.

Sometimes you can bid the minimum and win an upgrade for a tiny fraction of what it would’ve cost you to book it outright. But other times even a high bid can fail, especially when it’s peak season and ships are selling out.

6. Watch for price drops after booking

Here’s the sneaky one: if the fare drops after you’ve booked but before your final payment date, most cruise lines will match the lower rate or offer you the difference in onboard credit.

A woman with wavy hair and glasses is working on a laptop at a wooden desk in a cozy, well-decorated room. The desk is adorned with several plants, a notebook, and a cup of coffee, creating a warm and inviting workspace. The wall beside her is decorated with framed artwork and a wooden map, contributing to the creative and personal atmosphere of the space.

That’s because, if it’s before your final payment date, you can cancel – and they don’t want the hassle of re-selling the cabin to someone else. It’s better value for them to retain you as a guest, and hopefully give you that small financial win that makes you more likely to book again in future.

Check your fare regularly (once a week is plenty) and if you spot a drop, call them straight away.

Suggested read: How To Get A Lower Cruise Fare If The Price Was Reduced After Booking

7. Keep an eye out for “Kids Sail Free” deals

Cruising with little ones? These promotions can make a massive difference. Lines like Royal Caribbean, MSC and P&O Cruises often run “kids sail free” events where you’ll only pay port fees and taxes for your children.

kids playing cluedo board game on Marella cruise

That’s hundreds saved per child.

If the deal’s not live when you book, no panic – just note your final payment date and keep checking. You might be able to call and have the discount applied later.

Suggested read: 5 Insider Tips for Booking a Family Cruise with Free Child Places

TODAY’S BEST CRUISE DEALS!

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8. Cruise during the off-season

I adore shoulder-season cruising. You get calmer crowds, cooler weather (no baking alive on deck), and much better prices.

Caribbean in September, Mediterranean in November, Alaska in April – all great value.

Arrecife-Lanzarote-beach

Yes, you might have the odd rain shower or slightly chillier evening, but you’ll also have space to breathe on deck and fewer queues at the buffet. I’ll take that trade any day.

The only thing to bear in mind is that you need to be a bit flexible with your itinerary. If you’re cruising when the weather is more likely to be rough, that’s when you’re at a higher risk of port visits being cancelled, if the ship can’t safely dock.

If you aren’t too fussed about every port on your itinerary, then go for it. And just make sure you’ve got cruise insurance with missed port cover anyway, so you get a bit of a refund if you do miss a port.

My Recommendation

My recommendation for cruise insurance depends on where you live.

These are trusted price comparison sites that will quickly get you lots of quotes to match your exact needs.

9. Think about bundled packages

If you need flights and hotels, some cruise lines or especially travel agents offer packages that combine everything – often cheaper than booking separately.

TUI hotel

You’ll sacrifice a bit of flexibility, as the cruise line picks your flight times and hotels, but it can simplify things massively, especially for long-haul trips.

There are pros and cons here and you might get an even better deal if you put the work in and book your own extras.

But it’s always worth checking and comparing. Maybe you can save money booking a 3* hotel for the night before your cruise yourself, but for a very small extra charge a travel agent can get you a deal on a 4* one – and perhaps that’s worth it to you.

10. Bring your own drinks

Most ships let you bring limited drinks onboard – usually one bottle of wine per adult and a small pack of soft drinks or water.

A person's hand displaying a bottle of Grand Michell Brut sparkling wine in a cabin room aboard a cruise ship, with a teal armchair in the background. The label indicates it's a 'Quality Sparkling Wine, Metodo Charmat'.

Doesn’t sound like much, but considering wine can cost £30 a bottle onboard, that’s an easy £60–£80 saved.

Just double-check your cruise line’s policy before packing – they vary. And yes, a sneaky bottle of your favourite rosé on the balcony at sunset tastes far better when you didn’t pay ship prices for it.

Just ask your cabin steward or room service for some wine glasses, and ice if you like.

Suggested read: 17 Extras You Can Get From Cruise Cabin Stewards (For Free!)

11. Prepay your gratuities

The automatic gratuities that most cruise lines charge will often increase year-on-year, so paying them in advance locks in the current rate. It also means you won’t get that “surprise” bill at the end of your trip.

A cheerful bartender in a vibrant blue Hawaiian shirt and straw hat pours a drink at a Royal Caribbean bar, sharing a moment of joy with laughing guests clad in tropical attire, encapsulating the lively spirit of a cruise vacation.

A few people grumble about tipping, but here’s the truth: those crew members work insanely hard, seven days a week, often months at sea. Prepaying means everyone gets looked after properly, and you can relax knowing it’s already handled.

Suggested read: Should You Always Prepay Tips? Pros & Cons Explained

12. Snag those onboard credits

Look out for deals offering onboard credit when you book. It’s basically cruise cash that can be used anywhere onboard – cocktails, spa treatments, gift shops, you name it.

Cruise souvenirs

Some travel agents also offer it as an incentive for booking through them. Even if it only seems like a small amount, it’s a nice bonus to get.

Treat it like found money – but remember, it doesn’t carry over. Use it before disembarking or you lose it.

13. Be smart about excursions

Booking excursions through the cruise line is easy, but you’ll pay for the privilege. Independent tours can be half the price – and often much better.

Shore excursion Princess Cruises

Smaller groups, more flexible timings, and fewer selfie sticks in the background of your photos.

Just plan wisely and leave plenty of time to get back to the port. I always aim to be back an hour before the all-aboard time, just in case.

Save up to 40% on Cruise Excursions!

Choose from over 4,000 excursions with a return-to-ship guarantee

14. Pack like a pro

You really don’t need half your wardrobe. Most people overpack massively for cruises. Remember, there’s laundry service onboard (or self-service on some lines), and the airline baggage fee for an extra case is often higher than the cost of getting your clothes washed mid-cruise.

Level 8 luggage set

Think mix-and-match, lightweight layers, and leave space for souvenirs. And if you’re a snorkelling lover, bring your own kit – better quality, more hygienic, and saves money long-term.

15. Avoid onboard spending traps

This is the big one. Cruise ships are designed to tempt you – art auctions, spa deals, casinos, “souvenir” photos. Before you go, set a budget for onboard spending and stick to it.

An art auctioneer on Royal Caribbean's cruise ship engaging with guests during an art auction, gesturing towards a colorful framed artwork, providing an entertaining and cultured experience at sea.

Work out what genuinely makes your cruise better and skip the rest. Or if you want to try a bit of everything, make sure you budget for it all – don’t just turn up and hope it all works out by the time you get your final bill. You’ll enjoy yourself more when you’re not dreading it towards the end of your cruise.

Suggested read: The 9 Most Overpriced Extras On A Cruise

Final Thoughts

Cruising doesn’t have to mean spending a fortune. With a little planning and a few insider tricks, you can stretch your budget and still have an unforgettable trip.

At the end of the day, the best parts of cruising – the ocean views, the sunsets, the laughter – don’t cost a thing. So grab that glass of wine (preferably the one you brought onboard), find a deck chair, and toast to smart sailing.

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7 Rules Cruise Crew Members Break When Nobody’s Watching


Cruise ships run like floating cities, with strict rules designed to keep everything safe, professional and picture-perfect.

But behind the smiles and uniforms, crew life is a world of long hours, cramped cabins, and the occasional bit of quiet rebellion.

How do we know this? Well, Lucy Southerton is a popular YouTuber who shares stories of life at sea on her channel ‘Cruising as Crew’, and she was interviewed by Dan and Jay of Sail Away Magazine on some of the rules that crew members break.

From secret romances to sneaky phone breaks, here are seven of the most common rules crew members break when they think no one’s looking – and why you might find them strangely understandable.

1. Crew–Passenger Relationships

One of the biggest no-nos in cruise ship life is any kind of romantic or sexual relationship between crew and passengers.

A cruise ship bartender serving a drink to a cruise guest

It’s strictly forbidden, and for good reason: cruise lines have to protect both their staff and their guests from awkward situations or worse.

And by worse, imagine those guests who regret their consensual encounters and decide to sue the cruise line big for sexual assault or worse. That’s why it’s so serious – it has happened.

Still, the rule doesn’t stop everyone. Crew/guest encounters happen – sometimes ending in tears, sometimes in trouble, and occasionally in serious accusations when things go wrong.

It’s risky territory, but when people work long hours far from home, emotions can blur. Crew and passengers share small spaces, the same social events, and a constant sense of adventure – which makes it tempting.

For those caught, the best-case scenario is being sent home. The worst-case scenario can involve police and legal trouble. It’s one rule that’s broken often enough that everyone onboard knows it goes on – even if no one admits it out loud.

However, and let me be absolutely clear on this, that doesn’t mean it’s happening with every crew member. Far from it. It might be well-known, but it is still only a small minority that are involved.

So do not, under any circumstances, assume that the crew are up for a bit of fun at sea if you’re single and cruising. Be respectful and don’t chase them.

2. Crew–Crew Hookups

You’d think crew members would at least be allowed to date each other freely – and it’s sort of true, but not quite.

Lovely cruise crew

Officially, romantic relationships between crew are discouraged, especially between staff from different departments or ranks. It’s meant to keep things professional and avoid drama in tight quarters.

After all, you might be cooped up on the ship with the same people for six months or more. Do you want to get into a relationship with someone only for it to end badly after a month, with another five months to go?

Still, in reality, shipboard romances are common.

One particularly memorable tale from Lucy involves a crewmate being found handcuffed to her bunk after a “game” gone wrong – proof that even at sea, love (or lust) finds a way.

Cabins are tiny, privacy is non-existent, and emotions can run high. Crew work, eat, socialise and often live within arm’s reach of one another for months. It’s a pressure cooker environment where friendships and flirtations naturally cross the line.

While the rules say no, the sea has a funny way of ignoring them – especially after a few drinks in the crew bar.

3. Breaking the Alcohol Limit

Crew members are allowed to drink, but only a little.

The legal onboard limit is usually 0.05% – roughly one beer – and it’s enforced because staff must always be ready for an emergency. If something happens, passengers rely on the crew to stay sober and in control.

CroisiEurope bartender

Still, it’s an open secret that many push their luck.

Drinks in the crew bar are cheap, stress levels are high, and off-duty socialising almost always involves alcohol.

As Lucy said, the real problem isn’t having a drink – it’s getting caught. Random breath tests can happen, and if you’re over the limit, you’ll likely be disembarked at the next port.

Some captains are known to schedule tests late in the day so crew have a fair chance to sober up, while others prefer to “catch them out” early in the morning.

Either way, most crew quickly learn how much they can get away with – and when it’s safe to have “just one more.”

4. Petty Theft at Sea

Just like on land, not everyone can resist temptation.

Lucy revealed stories of crew quietly helping themselves to goods from the onboard shops – anything from expensive face cream to chairs and even a painting from the ship’s art gallery.

Celebrity Cruises art gallery

Most cruise staff are hardworking and honest, but small acts of theft do happen. It’s easy to see why: they work surrounded by luxury items that passengers can buy, but that they themselves can’t afford.

Sometimes it’s boredom, sometimes greed, and sometimes it’s just the thrill of seeing if they can get away with it.

Security teams usually handle these cases quietly to avoid scandal, but when someone is caught, the consequences are immediate – dismissal and repatriation.

Still, stories like the one Lucy tells (of a crew member caught with three chairs and a painting) show that a few people at sea are every bit as daring as the ocean itself.

5. Happy Endings In The Spa

It’s not something cruise lines ever want to acknowledge, but it does happen.

Lucy admitted that during her years working in the onboard spa, some therapists offered “extras” for a cash tip.

Ambassador spa

As with everything on this list, it’s not common, and certainly not every therapist would dream of it, but it’s a well-known secret in the industry.

The mix of privacy, tips, and lonely passengers can lead to blurred lines.

For some crew, it’s a way to make fast money – a “side hustle” that can earn more than their regular wage. For others, it’s purely rumour. Either way, the rule is clear: any kind of sexual service, paid or not, is grounds for instant dismissal.

It’s one of those uncomfortable realities of ship life – a reminder that when people live and work in such intense, isolated conditions, the normal rules of behaviour can start to drift.

6. Using Mobile Phones on Duty

Most cruise lines have strict policies banning phone use during work hours. Crew are meant to stay professional, focused, and available to guests.

But just like anywhere else, temptation wins.

Holding a phone at sea

Phones are lifelines for crew far from home. They’re a way to message family, scroll through social media, or simply escape for a moment of normality.

It’s possible you might see cleaners or maintenance staff “taking a break” somewhere quiet, pretending to scrub a surface while really checking their messages.

One of the most amusing sights is a cleaner standing in a toilet cubicle with a mop in hand, apparently polishing the same spot for ten minutes – when in reality, they’re catching up on WhatsApp.

It’s against the rules, yes, but when you’re working twelve-hour shifts with little downtime, it’s hard to blame them for wanting a few minutes of connection.

7. Cabin Rules and Crew Misbehaviour

Crew cabins are private spaces, but they’re also strictly controlled. Crew are only allowed in their own or authorised cabins, and visitors are usually banned.

Still, it can happen that crew members can either enter a cabin that they shouldn’t be in, or they may linger unnecessarily when they have the authority to be there.

Cabin steward

If that sounds ominous, don’t worry. I’ve my own story to share here and it’s really not too bad.

I once walked into my cabin to find two of the cabin attendants in there playing a little game of football using my son’s ball!

Some of you might be mortified but I honestly found it really funny, and didn’t mind at all. Even the most professional workers need a bit of fun sometimes.

Of course, many crew enter cabins as part of their cleaning or maintenance duties – that’s completely normal.

What’s not allowed is lingering, socialising, or playing games inside. Still, moments like that show that at sea, even the staff can feel like mischievous kids now and then.

TODAY’S BEST CRUISE DEALS!

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Final Word

Life at sea isn’t as polished as the brochures make it look. Behind the uniforms and rehearsed smiles are real people trying to balance discipline with a sense of normality.

Cruise crew work incredibly long hours, live in cramped conditions, and spend months away from home – so it’s hardly surprising that some rules get quietly bent along the way.

From sneaky phone breaks to secret romances, these stories aren’t about bad behaviour as much as they are about being human. For most crew, the small rule-breaking moments are what keep them sane in a world where work and life blur together.

So next time you’re on a cruise, spare a thought for the crew who make your holiday effortless. They’re not just part of the ship – they’re the heartbeat of it, doing their best to follow the rules… and sometimes breaking them a little.

Here’s Lucy’s interview with Dan and Jay in full, if you want to see more:

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Viking’s Savings Event Offers Major Savings On 2026–2028 Voyages

Viking® has unveiled its Viking Savings Event, giving North American travelers exceptional new incentives to book their next destination-focused journey. Now through January 31, 2026, guests can enjoy up to 35% savings on all-inclusive voyages, free international airfare on select itineraries, and a $25 deposit to reserve their trip. Additional exclusive savings are also available for returning Viking guests. The limited-time offers apply to select 2026–2028 river, ocean, and expedition voyages, making it an ideal moment to plan a future journey with Viking.

Viking Savings Event

Viking’s Savings Event Offers Major Savings on 2026–2028 Voyages | 13Viking’s Savings Event Offers Major Savings on 2026–2028 Voyages | 13
Viking’s Savings Event Offers Major Savings on 2026–2028 Voyages 3

Viking explores all seven continents, with river, ocean, and expedition voyages calling in more than 500 ports in more than 85 countries. Highlights of the company’s most popular itineraries include:

  • Grand European Tour (15 days; Amsterdam – Budapest) – Admire Rhine Valley vistas from a 900-year-old castle. Sample the culinary delights of Austria’s Wachau Valley. Learn the Viennese waltz, visit Melk’s Benedictine Abbey and ponder Nuremberg’s World War II history. Indulge your senses on this 15-day journey spanning the best of Europe, tracing the Rhine, Main and Danube rivers between the windmill-dotted waterways of Holland and the stunning landscapes of Hungary, with engaging encounters at every bend.
  • Rhine Getaway (8 days; Amsterdam – Basel) – Sail the picturesque Rhine River and explore a region celebrated for its history and charm. The Middle Rhine, a UNESCO World Heritage Site, is lined with castles, cathedrals and vineyard-laden hills. In Alsace, French and German traditions intertwine, creating a cultural tapestry renowned for its cuisine and architecture. History and innovation are revealed at Kinderdijk, where The Netherlands’ iconic windmills stand as symbols of Dutch ingenuity.
  • Romantic Danube (8 days; Regensburg – Budapest) – Visit historic Salzburg. Explore Göttweig Abbey, one of Austria’s most revered monastic centers, and make dumplings with Wachau Valley apricots. Spend two days in Vienna and celebrate the city’s musical heritage at a concert featuring works by Mozart and Strauss. Soak in the healing qualities of Budapest’s thermal baths. With medieval towns, grand cities, and stunning scenery, this eight-day journey on the “Blue Danube” is one you are sure to love.
  • Lyon & Provence(8 days; Avignon – Lyon) – Sail along the scenic Rhône River through the beautiful French countryside. Discover Roman Provence at Les Arènes d’Arles and the Pont du Gard. Explore the world’s largest Gothic palace at Avignon’s grand Palace of the Popes. Excite your palate in Lyon, the capital of French gastronomy. Savor local wines, hunt for truffles, and see how chèvre cheese is made. Come witness the beauty that inspired artists like Cézanne and Chagall on this eight-day voyage.
  • Iconic Western Mediterranean(8 days; Barcelona – Rome (Civitavecchia)) – Trace the shores of the Mediterranean coast with calls to Spain, Italy, and France’s famed Riviera. Immerse yourself in Catalonian and Tuscan art, architecture, and history during overnights in Barcelona and Tuscany. In the South of France, stroll the network of canals in Sète, immerse yourself in nature in the Calanques National Park and visit Monte Carlo, Monaco’s glamorous city by the sea, a blend of old-world elegance with modern luxury.
  • Ancient Mediterranean Treasures(8 days; Istanbul – Athens (Piraeus)) – Trace the origins of civilization as you sail the Aegean Sea. Spend two days in Istanbul, a compelling blend of Eastern and Western cultures. Travel to the ruins of Troy, long steeped in myth and a UNESCO World Heritage Site. Explore historic sites in Ephesus and experience the distinct character of the islands of Rhodes and Crete. Discover the architectural legacy of ancient Athens and the city’s charming port of Piraeus during an overnight stay.

Viking was rated #1 for Oceans and #1 for Rivers by Condé Nast Traveler for the fifth year in a row in the 2025 Readers’ Choice Awards. Viking is also rated a “World’s Best” by Travel + Leisure—no other travel company has simultaneously received such honors by both publications. Viking also earned eight honors in Cruise Critic’s 2025 Best in Cruise Awards and, for the fifth consecutive year, was recognized by U.S. News & World Report as the “Best Luxury Line,” “Best Line for Couples” and “Best Line in the Mediterranean.” Additional accolades include AOL’s Best Cruise Line for 2025 and continued “Recommended” ratings for Viking’s ocean ships in Forbes Travel Guide.

Booking Details      

Viking Polaris and Viking Octantis in Great LakesViking Polaris and Viking Octantis in Great Lakes
Viking is celebrating the start of its third season in the Great Lakes
with both of its identical expedition ships, the Viking Octantis and the Viking Polaris, pictured here, now deployed in the region. The 378-guest expeditions vessels, which were designed specifically to transit the historic Welland Canal, will remain in the lakes until early October before returning to Antarctica for
the austral summer. For more information, visit www.viking.com. (Photo by Viking)

From now through January 31, 2026, The Viking Savings Event offers North American travelers up to 35 percent off all-inclusive voyages, up to free international airfare and a $25 deposit for all itineraries—plus additional savings for returning guests—on select 2026–2028 river, ocean and expedition itineraries.

Call Viking toll-free at 1-855-8-VIKING (1-855-884-5464) or contact a travel advisor for details.

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Atlas Ocean Voyages Reveals A Refined New Brand Identity

Atlas Ocean Voyages is unveiling a bold new chapter in its brand—one that reflects the elevated experience guests enjoy aboard its modern fleet of purpose-built expedition yachts: World Navigator, World Traveller, and World Voyager. Designed for travelers who crave both adventure and refinement, Atlas blends bespoke service, curated luxury, and immersive exploration into every journey. With thoughtfully crafted year-round itineraries to both warm- and cold-water destinations, Atlas invites guests to discover the world’s most remote places in comfort, style, and meaningful connection.

Elevating the Brand Identity

The refreshed brand expression reflects the sophistication, elegance, and intimacy of the Atlas experience. It positions the line as the definitive choice for travelers seeking boutique luxury expeditions and emphasizes the emotional impact of small-scale, thoughtfully curated journeys.

  • Visual Identity: Contemporary, refined design elements—including the new brand mark and logo—communicate elegance and modernity, while photography, color palette, and typography reflect the intimate, immersive nature of the Atlas experience.
  • Verbal Identity: Language emphasizes connection, discovery, and the boutique hospitality mindset, aligning marketing and communication across all platforms.
  • Brand DNA: The brand emphasizes Intimacy, Hospitality, Passion, Immersion, Conscious Design, and Community, highlighting the tangible and emotional aspects of the Atlas experience.

“Our goal was to ensure that every touchpoint—from our visual and verbal identity to our marketing and media messaging—accurately reflects the experience our guests have aboard our yachts,” said James A. Rodriguez, President & CEO of Atlas Ocean Voyages. “This clarity and consistency have directly contributed to our performance, allowing us to achieve an exceptionally high return-guest ratio in a relatively short period. This is one of the strongest indicators of both brand loyalty and sustainable financial growth.”

Since its inception, Atlas Ocean Voyages has earned a reputation for delivering deeply personal, transformative experiences. Its intimate vessels, accommodating fewer than 200 guests each, offer bespoke service, immersive shore excursions, and authentic engagement with the destinations they explore. With these hallmarks, Atlas has consistently achieved exceptional loyalty, high Net Promoter Scores, and glowing reviews, setting it apart in the luxury expedition category.

“Travel changes people’s lives,” Rodriguez stated. “Atlas believes that travel should foster meaningful connections between travelers, the people they meet, and the world itself. Over the years, guests have shared that Atlas offers something truly extraordinary. This brand evolution is not a reinvention; it articulates what has always made Atlas unique, reflecting our world-class fleet, intimate scale, and the transformative moments that define each voyage.”

The brand evolution was conceived, designed, and developed by Astronaut Monastery, an independent creative studio based in New York, in close partnership with Atlas. The new positioning, “Boutique hospitality turns expeditions into an experience in service of deeper connections,” celebrates the qualities that have long distinguished Atlas while providing a clear and compelling framework for external audiences. “We were excited to collaborate with Atlas during this significant growth phase,” said Cody Min, Founder of Astronaut Monastery. “Our focus was on developing an aspirational brand system, framed by a boutique approach that travel advisors and luxury travelers can easily understand and be drawn to.”

A Contemporary Brand for Today’s Travelers

Atlas Ocean Voyages’ fleet is purpose-built to deliver small-ship luxury without compromise. Each yacht is designed to reach destinations larger ships cannot access, including remote harbors, pristine coastlines, and delicate ecosystems.

  • Curated Luxury: Thoughtful design, elegant suites, open-air dining, observation lounges, and L’Occitane amenities deliver refined comfort and personalized service. Designated butlers and attentive, relationship-oriented crew ensure every guest is anticipated and cared for.
  • Immersive Adventure: Year-round expeditions offer unprecedented access to lightly touched regions, guided by world-class expedition teams. Guests engage directly with the environment through small-group exploration, wildlife observation, and culturally rich shore experiences.
  • Intimate Community: With fewer than 200 guests per yacht, Atlas fosters genuine connection among travelers and crew, creating shared moments that transform a journey into an experience.

“The intimacy of our vessels allows travelers to step wholly into every moment,” said Rodriguez. “It’s not just about visiting extraordinary places, it’s about experiencing them with a sense of closeness, wonder, and meaning.”

The Evolving Luxury Expedition Landscape

Today’s high-end travelers increasingly seek journeys that combine adventure with comfort. They desire experiences that challenge and inspire them while immersing them in beauty, culture, and personal connections. Research indicates that 78% of travelers feel more connected to the world through awe-inspiring experiences, and 68% prefer spending time in places that ignite their imagination.

Atlas Ocean Voyages addresses these desires by offering curated, high-touch service onboard and intimate, immersive experiences onshore. Guests can watch a polar bear from a ten-person zodiac, savor hand-selected truffles in Tuscany, or engage with a local chef preparing regional delicacies, all while enjoying a luxurious yet understated atmosphere aboard their yacht.

Honoring Atlas’ Origins

While the brand is elevated, it remains deeply rooted in the core values that have defined Atlas from the beginning: personalized service, cultural immersion, and transformative exploration. Returning guests will recognize the essence of the Atlas experience, while new travelers are introduced to a clear, aspirational, and emotionally resonant brand that conveys sophistication and adventure.

This evolution strengthens the line’s position in the competitive luxury small-ship category, giving travel advisors, media, and partners clear messaging to showcase Atlas as the standard for intimate, immersive expedition cruising.

Celebrating the Present While Setting the Stage for the Future

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Excursions (Photo by Atlas Ocean Voyages)

Atlas Ocean Voyages’ fleet of modern, World-class yachts already delivers a transformative expedition experience. This refreshed identity ensures the brand aligns with the exceptional quality of the onboard product while laying the foundation for the company’s next stage of growth.

Every detail, onboard service, curated excursions, wellness and dining, and intimate guest interactions, is now clearly articulated through a brand that mirrors the elevated experience, creating stronger alignment between promise and delivery.

A Journey of Deeper Connections

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Exploring aboard zodiacs (Photo by Atlas Ocean Voyages)

At Atlas Ocean Voyages, travel is about more than reaching a destination. It’s about creating moments of awe, wonder, and human connection—moments that transform a voyage into a deeply personal, memorable experience. From the calm of an early-morning horizon in Antarctica to intimate culinary experiences in Europe, Atlas guests experience journeys that are both expansive and personal.

“Boutique hospitality transforms expeditions into an experience that fosters deeper connections,” Rodriguez stated. “This represents the essence of our brand and defines each voyage on our world-class yachts.”

Atlas Ocean Voyages invites travelers to explore the world’s most captivating and hard-to-reach destinations year-round, all in refined comfort. Journey deep into the Arctic and Antarctic on exhilarating Polar Expeditions, where towering glaciers and extraordinary wildlife take center stage. Savor the flavors of the Mediterranean, Canary Islands, Morocco, and Western Europe on Epicurean Expeditions, featuring locally inspired cuisine and immersive culinary experiences ashore and onboard. Or uncover the stories, traditions, and cultures of Northern Europe, Iceland, South America, and the Caribbean on enriching Cultural Expeditions. Every voyage is thoughtfully designed to deliver Atlas’ signature blend of intimate yacht-style hospitality, curated luxury, and unforgettable adventure.

For information or reservations, contact your preferred travel advisor or call 1-844-44-ATLAS. Discover more at www.AtlasOceanVoyages.com.

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Why Carnival’s Heald Says Your Chances Are “Slim”

Anyone who cruises regularly will tell you that they would love to get a visit from the “Upgrade Fairy” and nab a balcony or suite for free.  But they will also tell you that it’s unlikely to happen.

Carnival Celebration cruise ship balcony cabins

It’s one of the most asked about myths in the cruising world.  The idea that a lucky passenger might be bumped from an interior room to a suite might get talked about on social media, but Carnival’s Heald is warning against believing these stories.

Carnival Cruise Line’s Brand Ambassador, John Heald, took to Facebook Live this morning to talk about this common question. His wit and charm were on point in the video as he clearly stated that while the upgrade fairy might have a name and an office in Miami, her wand hasn’t been getting much use lately.

The Myth of the Upgrade Fairy

Heald addressed a question from a cruiser named Louis, who wondered how to finally land a free upgrade after 15 cruises.

“I’m here to out the upgrade fairy, who is actually a man called Richard and he works at the mothership in Miami,” Heald joked. “It is a gentleman or a lady running around the office… with a wand going, ‘You get an upgrade! Oh! You’re from Cleveland? Upgrade!’”

Heald then stated that the chances of receiving a complimentary move from an inside cabin to a balcony are “very slim and slight, if they happen at all.”

Cabins Are Full

You can’t give something away if it isn’t available.  And while most cruise lines do offer upgrade deals if there is a higher tier available before the sailing, they certainly aren’t free.  With demand the way it is, that balcony or suite will get filled.

The primary reason comes down to simple math. The cruise industry is seeing record-breaking demand, and Carnival is currently leading the way, according to Heald.

“For 2026, with so many of our cruises already sold out…it means that our bookings are the strongest in the industry,” Heald explained. He said that because ships are consistently sailing at full capacity, there simply aren’t empty cabins to move people into.

“Please don’t hold out on getting a free upgrade… bookings are the strongest in the industry and many of the cruises are already sold out.”

Upsells vs. Upgrades

While free upgrades are typically not going to happen, Heald clarified that upsells are still very much a part of the process. An upsell is an offer to move to a higher category for a discounted price, which is something Louis had experienced on a recent Alaska sailing.

“You may get an upsell, of course, they do happen,” Heald noted, though he mentioned that the formula for who receives these offers is “very complicated” and handled by the corporate office, not by himself or the crew on the ship.

Oh, and making up an excuse as to why you need that free upgrade isn’t going to work either.

Heald specifically warned guests not to try and use personal connections or medical excuses, like claustrophobia, to bypass the system at the Guest Services desk.

Bottom Line

Heald finished his “3 minute video” by encouraging cruisers to shift their focus away from the room they didn’t get and toward the vacation they did book.

“Why can’t people be happy with the cabin that they have chosen?” he asked. “Just be happy with the room you’ve chosen because you’re gonna have a wonderful time whether you’re staying in an inside cabin, a balcony, or a suite.”

In short, if you want a balcony for your next cruise, your best bet is to book it from the start.

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Dirty Dancing Live Hits MSC Poesia

MSC Cruises is set to turn up the music in Alaska with the debut of “Dirty Dancing: In Concert” aboard MSC Poesia, launching with the ship’s highly anticipated Alaska season beginning May 11, 2026.

Created by Lionsgate and GEA Live, the live-to-film concert experience brings the iconic 1980s movie Dirty Dancing to life through a spectacular 90-minute performance featuring a live band, powerhouse vocalists, and dynamic dancers performing perfectly in sync with the film on screen.

MSC Poesia will become the third ship in the MSC Cruises fleet to host the popular production, following its successful rollout aboard MSC World America sailing from Miami and MSC Virtuosa, which has featured the show during her summer season from Southampton, UK, and will continue offering it during her upcoming winter sailings in the Southern Caribbean.

Guests sailing aboard MSC Poesia will have multiple opportunities to enjoy Dirty Dancing: In Concert throughout their voyage, including matinee performances on sea days, while cruising to some of Alaska and Canada’s most breathtaking destinations from Seattle, the ship’s homeport.

Steve Leatham, Vice President of Entertainment at MSC Cruises, said, “We are thrilled to have ‘Dirty Dancing: In Concert’ on board MSC Poesia for MSC Cruises’ first-ever sailings to Alaska. Following the incredible response we’ve seen on MSC World America and MSC Virtuosa, we’re excited to bring this truly one-of-a-kind experience to even more guests at sea.”

Beyond Dirty Dancing: In Concert, MSC Poesia’s Alaska season will feature an expanded lineup of world-class entertainment, including:

  • MSC Dueling Pianos, with two high-energy musical hosts nightly
  • Live jazz, party bands, salsa, and Latin music throughout the ship
  • An exclusive, elegant music program for MSC Yacht Club guests in the Top Sail Lounge
  • Themed parties, large-scale theatre productions such as Divas, and performances by seasoned U.S. comedians
  • Wellness sessions, sports activities, and arts and crafts workshops led by expert activity coaches
  • Regional enrichment specialists offering immersive talks and hands-on workshops highlighting Alaska’s geography, wildlife, and natural beauty
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MSC Poesia (Credit: MSC Cruises)

Ahead of her inaugural Alaska season, MSC Poesia will undergo one of the largest refurbishments in MSC Cruises’ history, introducing the MSC Yacht Club, new specialty dining venues including Butcher’s Cut and Kaito Sushi Bar, the All-Stars Sports Bar, a refreshed MSC Aurea Spa, and an enhanced MSC Gym Powered by Technogym®.

MSC Poesia will offer 7-night Alaska sailings visiting destinations such as Ketchikan, Icy Strait, Hoonah, Tracy Arm, Juneau, and Victoria, British Columbia.

For more information, visit MSC Cruises.

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Golf Meets Luxury Travel As Viking Partners With The PGA TOUR

Viking® (NYSE: VIK) and the PGA TOUR have announced a new multi-year marketing partnership, naming Viking the Official Cruise Line of the PGA TOUR and PGA TOUR Champions.

The agreement, which runs through 2030, will focus on increasing Viking’s brand awareness through a comprehensive media and digital presence across PGA TOUR platforms, reaching golf fans worldwide.

“We are very pleased to be the Official Cruise Line of the PGA TOUR and PGA TOUR Champions,” said Richard Marnell, Viking’s Executive Vice President of Marketing. “Golf and travel are both important priorities for many Viking guests, making this partnership a natural fit. It also reinforces our long-standing commitment to supporting cultural programming and events.”

Founded in 1997, Viking was built on the belief that travel should be destination-focused and culturally enriching. Today, the company is a global leader in experiential travel, operating a fleet of more than 100 ships across 21 rivers, five oceans, and all seven continents.

“We’re excited to introduce Viking to our fans around the world as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions,” said Dan Glod, Executive Vice President of Corporate Partnerships for the PGA TOUR. “Viking is a universally recognized leader in the cruise industry, known for delivering enriching travel experiences that strongly resonate with our players and fans.”

The partnership further aligns with Viking’s broader cultural and sports initiatives. The company maintains longstanding relationships with institutions such as the Los Angeles Philharmonic, the British Museum, and the Metropolitan Opera, and recently announced a long-term sponsorship with the Norwegian Football Federation, becoming the main sponsor of Norway’s National Team Academy and U-level national teams.

For additional information, contact Viking at 1-800-2-VIKING (1-800-284-5464) or visit www.viking.com.

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Norwegian Cruise Line Says “It’s Different Out Here” — Here’s What That Means

Today, Norwegian Cruise Line® (NCL) unveiled a refreshed brand identity inspired by its iconic 1990s tagline, “It’s Different Out Here,” alongside a first look at its new national television campaign.

The new brand platform is rooted in NCL’s legacy as an industry innovator and the creator of Freestyle Cruising®—a game-changing concept that broke away from rigid dining and entertainment schedules, giving guests the freedom to enjoy their vacation on their own terms.

NCL defined the cruise industry as we know it today, being the first company to offer weekly cruises to the Caribbean and the first to operate a private island, Great Stirrup Cay, in the Bahamas. The new positioning celebrates the disruptor mentality that has always set NCL apart and reimagines it for travelers who value curated experiences, flexibility, and meaningful time with their loved ones, where they can be fully present.

Developed in partnership with Arnold Worldwide, the refreshed brand platform reframes what cruising can feel like and leans into a world where memories matter more than offerings, and the freedom to be fully present is the ultimate goal of any vacation, replacing the industry’s obsession with scaling up and attraction overload.

“This is a pivotal moment for Norwegian Cruise Line. We’re not just launching a campaign – we’re re-anchoring our brand in the values that have always set us apart: freedom and flexibility,” said Kiran Smith, chief marketing officer of Norwegian Cruise Line. “For nearly 60 years, NCL has been an innovator, and this transformation honors that legacy while meeting the expectations of today’s guests. Delivering on this vision takes trusted partners who understand our DNA, and Arnold has helped us bring it to life in a way that is authentic and unmistakably NCL.”

The centerpiece of the national effort to bring the new brand identity to the masses is a breakout TV campaign, “For All Maritime,” a cinematic narrative celebrating travelers who reject outdated norms and embrace the freedom and flexibility NCL is built to offer. For as long as people have sailed, there have always been those who longed for a little more flexibility. The film follows that spirit across maritime history, spotlighting the intrepid sailors who have never fit neatly into stuffy nautical tradition.

For All Maritime – TV Ad

Norwegian’s new TV campaign, “For All Maritime,” celebrates travelers who reject outdated norms and embrace the freedom and flexibility NCL offers.

Norwegian’s new brand identity features airy imagery that evokes a sense of being fully present in the moment while vacationing.

The new campaign, which spans TV, out-of-home (OOH), digital, social, and radio, also introduces a new look and feel for the brand, focused on showcasing the cruiser’s point of view rather than just its onboard amenities. The new visual identity evokes freedom with its airy, fluid, and uncluttered design, giving a sense of presence in the moment. Across channels, the creative reclaims a differentiated position in a category where everything has started to look the same.

Developed in partnership with Arnold Worldwide, Norwegian’s new campaign spans TV, out of home (OOH), digital, social, and radio.

The new platform, “It’s Different Out Here,” debuts at the start of a historic year for Norwegian Cruise Line, as the company is set to launch the 21st ship into its fleet, Norwegian Luna, in March, as well as open new enhancements to its private island in the Bahamas, Great Stirrup Cay, including the introduction of Great Tides Waterpark this summer, among other exciting milestones.

For more information about the Company’s award-winning fleet and worldwide itineraries, or to book a cruise, please contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit www.ncl.com.

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